Information Management - Publications - Faculty & Research

September–October 2024
Article

How AI Can Power Brand Management

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

05 Dec 2018
Working Paper Summaries

The Salary Taboo: Privacy Norms and the Diffusion of Information

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

1992
Book

Corporate Information Systems Management: Text and Cases

By: J. I. Cash Jr., F. W. McFarlan and J. L. McKenney

Keywords: Information Management; Cases

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1999
Book

Corporate Information Systems Management: Text and Cases

By: L. M. Applegate, F. W. McFarlan and J. L. McKenney

Keywords: Information; System; Management; Cases

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26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy... View Details

Keywords: by Dina Gerdeman; Information Technology; Information Technology

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

extraordinary amount of information at all levels and devote a great deal of resources to making sure that all employees are connected. All "herald a future in which the work of managers is performed... View Details

Keywords: by Jim Heskett

13 Apr 2021
Book

How Inclusive Managers Create Glass-Shattering Organizations

managers about the gender biases that influence hiring decisions. Companies should also anonymize resumes, diversify interview panels, and evaluate candidates as a group against a set of defined criteria. Integration. Create opportunities... View Details

Keywords: by Kristen Senz

January 2024 (Revised February 2024)
Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza

Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details

Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry

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January 2002 (Revised December 2002)
Background Note

A Note on the Value of Information in an Entrepreneurial Venture

By: Paul W. Marshall

Uses a decision analysis framework to analyze the value of gaming information before making a full investment in an entrepreneurial venture. View Details

Keywords: Decisions; Entrepreneurship; Investment; Framework; Business or Company Management

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26 Mar 2006
Research & Ideas

The Office of Strategy Management

causes of this disconnect between strategy and performance. We have learned that most organizations do not have a strategy execution process. Many have strategic plans, but no coherent approach to manage the execution of those plans.... View Details

Keywords: by Martha Lagace

2009
Manual

Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

By: Lynda M. Applegate, Robert D. Austin and Deborah Soule

This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies... View Details

Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology

Citation

May 2011
Article

Effective Managers Say the Same Thing Twice (or More)

By: Tsedal Neeley and Paul Leonardi

How do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through... View Details

Keywords: Interpersonal Communication; Employees; Management Style; Performance Improvement

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February 2025 (Revised February 2025)
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

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April 2014
Article

Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management

By: Maria Guadalupe, Hongyi Li and Julie Wulf

Top management structures in large U.S. firms have changed significantly since the mid-1980s. While the size of the executive team—the group of managers reporting directly to the CEO—doubled during this period, this growth was driven primarily by an increase in... View Details

Keywords: Communication; Functions; Centralization; M-form; Hierarchy; Top Management Team; C-Suite; Activities; Organizational Change and Adaptation; Diversification; Managerial Roles; Organizational Design; Information Technology; Organizational Structure; Management Teams; United States

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

Some large consulting companies, such as Andersen Consuiting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. (See the exhibit "How Consulting Firms... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

September 2013
Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin

Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details

Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States

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Article

Managing Digital Design at BMW

By: Stefan Thomke

Keywords: Information Technology; Design; Transportation; Auto Industry

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June 2010 (Revised January 2017)
Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons

Teaching Note for 110087. View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry

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2013
Dictionary Entry

Technology and Innovation Management

By: Elizabeth J. Altman, Frank Nagle and Michael L. Tushman

The goal of this annotated bibliography on technology and innovation is to organize and present the most important literature relevant to a scholar seeking to understand and advance the field. It includes articles that are highly-cited and foundational pieces, as well... View Details