Influencer Marketing - Publications - Faculty & Research

22 Jan 2018
News

The First Five Years: ‘30 Under 30’ Edition

joked that after our weekly two-hour class with Professor Ghosh, we felt like we had gone to church and confession for the week.” Guram:“Regina Herzlinger. Her belief in the power of entrepreneurship and market innovation to improve... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Nonstore Retailers; Retail Trade; Educational Support Services; Educational Services

01 Jun 1996
News

Keepers of the Flame

world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details

Keywords: Garry Emmons

01 Dec 2013
News

Curing Health Care

products. Stock predicts that the development pace for personalized therapeutics and preventive diagnostics will pick up speed, thanks to the beneficial add-on effects derived from identifying more and more biomarkers for particular conditions and sensitivities. Our... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

19 Aug 2021
News

A Letter to My White Friends and Colleagues

my life had to be dedicated to emulating those people and giving back. I mentioned to you that my daughter Akilah, she attended Harvard Business School and my youngest daughter, Ariel, who also attended Princeton, that both of them View Details

01 Dec 2015
News

Alumni and Faculty Books for December 2015

gained influence. Influence transcended power, and power politics contrasted with quiet service. Canadian Women in the Sky: 100 Years of Flight by Elizabeth Gillan Muir (HRPBA 1958) (Dundurn Press) This is the story of how women in... View Details

01 Mar 2018
News

Making Sense of the Modern Startup

of mine, Carl Kester. He takes some offense when I beat up on it. Sorry, Carl!” Sahlman’s perspective was influenced by his father, a successful manager who had dealt with similar kinds of resource allocation issues. Sahlman knew that in... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

Publications