Filter Results:
(315)
Show Results For
- All HBS Web (315)
- Faculty Publications (61)
Show Results For
- All HBS Web (315)
- Faculty Publications (61)
- Web
Black History Month | Baker Library
2024 Data Drop: 5 Charts on Black Consumers’ Attitudes Toward Advertising Use Crunchbase's (in-library only) "Diversity Spotlight" feature, where you can filter for U.S. start-ups founded & led by Black individuals Contemporary... View Details
- 02 Feb 2016
- First Look
February 2, 2016
negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in a simulated power-asymmetric... View Details
Keywords: Sean Silverthorne
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
- 17 Apr 2012
- First Look
First Look: April 17
for a very different business model in the future. Key aspects of Plan A included more sustainable sourcing and influencing the business practices of the company's supply chain; communication to employees, customers, and investors; and... View Details
Keywords: Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
decisions are endogenous, and 3) influencing stores' choices of strategic variables (e.g., pricing) once they have decided to affiliate. We show that search diversion remains a necessary strategic instrument for the intermediary even when... View Details
Keywords: Martha Lagace
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce, and... View Details
Keywords: Dina Gerdeman
- 06 Jul 2015
- News
Lights! Camera... Market!
short scene where a real Terra Chips truck can be seen picking up potatoes—Simon says the team devised several other ways to promote its chips along with marketing the film. The premieres of the film at each of the independent film festivals were View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the... View Details
- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep... View Details
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
Yin Abstract—We study how sell-side analysts produce information in a context where the central government can influence financial intermediaries. Leveraging seven economic periods between 2005 and 2015 when the Chinese government had... View Details
Keywords: Sean Silverthorne
- 07 Nov 2006
- First Look
First Look: November 7, 2006
Executive MBA programs who had worked in a range of organizational settings. Overall, our analyses demonstrate that influences on the decision to speak up include both stable and situation-specific factors, such that conceptualizing... View Details
Keywords: Sean Silverthorne
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
and academics who looked beyond its economic impact on the broadcasting business, and saw a potentially revolutionary communications medium. These policy makers and academics were influenced by the ideas of Marshall McLuhan and by a... View Details
- 24 Mar 2015
- First Look
First Look: March 24
http://publications.iadb.org/bitstream/handle/11319/6820/Socios%20o%20acreedores%20ENG%202-25-15%20web.pdf?sequence=1 March 2015 The Routledge Handbook of Responsible Investment Reliable Sustainability Ratings: The Influence of Business... View Details
Keywords: Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
distribution channels tend to exhibit a strong inertia. Of all the elements of a company's marketing strategy, distribution channels are perhaps the hardest to change. Three primary factors explain why: 1. Any change in distribution necessarily involves many different... View Details