Publications

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

Register to Read

December 1998
Article

Being Different Yet Feeling Similar: The Influence of Demographic Composition and Organizational Culture on Work Processes and Outcomes

By: J. Chatman, J. Polzer, S. Barsade and M. Neale

Keywords: Demographics; Organizational Culture; Outcome or Result

May 1995
Article

The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting

By: R. Katz, Michael Tushman and T. Allen

Keywords: Human Resources; Personal Development and Career; Research and Development

April 6, 2011
Blog Post

Boost Power Through Body Language

By: Amy Cuddy

Keywords: Nonverbal Behavior; Power; Influence; Hormones; Nonverbal Communication; Behavior; Power and Influence

October 28, 2012
Editorial

Act Powerful, Be Powerful

By: Amy Cuddy

Keywords: Power; Influence; Nonverbal Behavior; Hormones; Nonverbal Communication; Behavior; Power and Influence

Article

Do Group Dynamics Influence Social Capital Gains Among Microfinance Clients? Evidence from a Randomized Experiment in Urban India

By: Natalia Rigol, Benjamin Feigenberg, Erica Field, Rohini Pande and Shayak Sarkar

Jul 2003 - 2003
Conference Presentation

The Politics of Technological Change: How Firms Act to Influence the Decisions of Public Authorities Regarding Technological Change

By: Julie Battilana

Keywords: Technology; Change; Decision Making

2003
Book Review

A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations

By: Dolly Chugh and Max Bazerman

Keywords: Perspective; Society; Science; Ethics; Organizations; Behavior; Power and Influence

May–June 2023
Article

Unmasking Behaviors During the Pandemic with Video Analytics

By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan

In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details

Keywords: COVID-19 Pandemic; Social Influence; Social Norms; Health Pandemics; Behavior

Purchase

25 Mar 2022
News

Power Mapping

1979
Chapter

Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error

By: A. Edmondson

Keywords: Learning; Perception; Attitudes; Groups and Teams; Organizational Culture; Power and Influence

October 3, 2012
Blog Post

Tonight's Presidential Debate Will Be Decided by Body Language

By: Amy Cuddy

Keywords: Nonverbal Behavior; Persuasion; Influence; Public Speaking; Nonverbal Communication; Behavior; Debates; Power and Influence

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States