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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

firms attempt to manage recently acquired customers for whom only the first purchase has been observed. We propose a model that allows marketers to form “first impressions" of customers right after having been acquired. We define a first impression as an View Details
Keywords: Dina Gerdeman
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

Developing Theory Using Machine Learning Methods By: Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres Abstract—We describe how to employ machine learning (ML) methods in theory development. Compared to traditional causal inference... View Details
Keywords: Dina Gerdeman
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

average, consistent with the Bayesian intuition that the market inferred their work was mediocre all along. We then investigate whether the eminence of the retracted author and the cause of the retraction (fraud vs. mistake) shape the... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2014
  • First Look

First Look: December 23

interference when identifying an object from others' spatial perspectives, and relied more heavily on privileged knowledge when inferring others' beliefs. Using both experimental-causal-chain and measurement-of-mediation approaches, we... View Details
Keywords: Carmen Nobel
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

to conflict, and the issues related to making causal inferences from observed correlations. We illustrate how some of these issues can be overcome in a study of mental health in post-conflict Bosnia and Herzegovina. Mental health is... View Details
Keywords: Martha Lagace
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been... View Details
Keywords: by Manda Salls
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

complex reports. Stated beliefs suggest that receivers correctly infer the strategic implications of complexity but are overconfident about their ability to assess complex reports. Download working paper:... View Details
Keywords: Dina Gerdeman
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

the complex pattern of correlation has implications for managerial actions regarding targeting and optimal discounting. We find that retailers can make misleading inferences about the impact of targeted discounts when they ignore... View Details
Keywords: Martha Lagace
  • 24 Feb 2015
  • First Look

First Look: February 24

conjunction with ICCs to make more robust inferences about expected returns. Download working paper: http://ssrn.com/abstract=1967706 The Challenges and Enhancing Opportunities of Global Project Management: Evidence from Chinese and Dutch... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

about the random coefficients logit can be attributed to the lack of cross-level inference in previous research. To overcome this deficiency, we design several Monte Carlo experiments to show what the model predicts at both the individual... View Details
Keywords: Martha Lagace
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

winter. We suggest that the presence of membership fees can lead consumers to infer a "fees -> savings" link, spurring them to increase their spending independent of the actual savings afforded by such clubs. Using both field... View Details
Keywords: Martha Lagace
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

publicly listed firms ranges from comment letter (CL) reviews of firms’ reporting compliance to pursuing enforcement actions against violators. Prior literature finds that firm political connections (PC) negatively predict enforcement actions, View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus View Details
Keywords: Sean Silverthorne
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

whatever information they have about consumers’ price knowledge, drawing inferences from gender if that is all they have to go on, but disregarding gender if provided more direct information on consumers’ price expectations,” the... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

retailers might be one of the factors behind the recent TFP slowdown experienced by the industry in the U.K. Negotiation Analysis: From Games to Inferences to Decisions to Deals Author:James K. Sebenius Publication:Negotiation Journal 25,... View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

monetary rewards are at stake (Study 3). The tendency to infer dislike from dissimilarity is driven by a belief that others have a narrow and homogeneous range of preferences (Study 5). Publisher's link:... View Details
Keywords: Carmen Nobel
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

to traditional causal inference methods, ML methods make far fewer a priori assumptions about the functional form of the underlying model that best represents the data. Given this, researchers could use such methods to explore novel and... View Details
Keywords: Dina Gerdeman
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

players. With this information, TrustSphere could help customers infer where relationships existed and the strength of those relationships, information that could be leveraged to address a number of business challenges and opportunities.... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2015
  • First Look

First Look: April 21

reality is driven by a fundamental failure in consumer inferences when sellers withhold information. Using a series of laboratory experiments, we implement a simple disclosure game in which senders can verifiably report quality to... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

increases with organizational size, smaller adopters have such disproportionate influence because they allow observers better to infer that adoption will be profitable for their own organization. We elaborate the theory by predicting that... View Details
Keywords: Martha Lagace

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