Incrementality - Publications - Faculty & Research

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Admissions & Financial Aid | MBA

students who matriculate in the MS/MBA: Engineering Sciences Program are awarded an incremental $5,900 scholarship each academic year ($11,800 total). The scholarship will be incorporated into each financial aid package, if applicable.... View Details

23 May 2011
Research & Ideas

Corporate Sustainability Reporting: It’s Effective

mandatory reporting. Serafeim and Ioannou also measured the incremental effects of two additional variables: effective enforcement of government decisions and assurance of data in the reports by independent organizations. They found that... View Details

Keywords: by Michael Blanding

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

revenues from targeted consumers, and personal access to consumers. We looked at what such opportunities could generate for a real company we know—one that is similar to Soda X and has $10 billion in revenues today. We estimated that a wireless window could provide it... View Details

Keywords: by Nitin Nohria & Marty Leestma

01 Mar 2014
News

Insight: Yenball

"Making incremental revenue—in other words, commercializing—that's secondary," notes Greyser. "I would be surprised if any major league club made a signing decision with the thought that commercialization is going to be an important... View Details

Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment

01 Oct 2001
News

New Economy Notables: Eileen M. Rudden

what to do. You ask them questions, engage in dialogues. Key elements in evaluating a business proposal I look for something that has a major impact on the area that it's supposed to affect — major cost savings, speed improvement, major time savings, or ability to do... View Details

Keywords: Young, Susan; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 2014
News

Roads to Recovery

Step Forward: Incremental Improvement In 2000, Amtrak and the Pennsylvania Department of Trans-portation resolved to make the Pittsburgh-Philadelphia train route "auto-competitive" by 2015. That goal is within reach, thanks to modest... View Details

Keywords: Garry Emmons; Transportation; Heavy and Civil Engineering Construction; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

07 Oct 2014
News

Network Effect

were looking for ideas with potential to revolutionize the field quickly. “We tell our scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking... View Details

Keywords: Linda Kush

01 Sep 2015
News

Case Study: Golden Ticket

incremental basis will be challenging. —Steven Chien (MBA 1996) I would go vertical. When I walk through the gate and have a digital experience, I want the rest of it! After conquering the “total customer delight” experience, I would... View Details

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Managing Customers for Growth - Course Catalog

growth strategies. Topics include: Acquisition vs. retention trade-offs, engagement-driven business models, customer segmentation, and monetization strategies. Module 3: Managing Customers through Personalized Interventions Covers personalization strategies, View Details

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

plan and then staging commitments and implementation to reduce uncertainty while building a sustainable business. Established firms must adopt a similar approach to risk management when venturing into uncharted territories. You can't simply use the same approach that... View Details

Keywords: by Lynda M. Applegate

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

existing direct sales channels increases firm sales in the long run, as sales from the new store are incremental to sales from direct channels, which show little long-term damage from channel competition. Adding channels produces both... View Details

Profile

Henry McCance

scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking for a three-yard plunge. We want a 40-yard pass,” said Armour. True to the venture... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Health Care

25 Aug 2022
News

Ink: The Three-Step Startup

three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details

Keywords: Jill Radsken; Business Schools & Computer & Management Training; Educational Services

04 Dec 2020
News

Hour by Hour

issues that contribute to turnover. The company has also recently started applying relationship management to former applicants and current employees. Morris has long understood the ways shift changes, small, incremental wage increases,... View Details

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Lessons from History - Creating Emerging Markets

watched a short video of Yusuf Hamied discussing the necessity of incremental innovation in the pharmaceuticals industry in the 2000s. Lively discussion then ensued, moderated by HBS Professors Tarun Khanna, Srikant Datar, and Geoffrey... View Details

22 Feb 2022
News

Savings and Loam

use marginal farmland. “The reason that’s critical is because it’s an important source of incremental income for a farm,” Cummings explains. He wants to support the Davids of the sustainable food world that have long lived in the shadows... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

17 Nov 2014
Lessons from the Classroom

Managing the Family Business: Are Optimists or Pessimists Better Leaders?

optimist builds on incremental achievements and a sense of positive movement. Choose optimists to lead growth activities in your family organization. Entrepreneurs, for example, are much more likely to be optimists. But if you choose an... View Details

05 Sep 2000
What Do You Think?

Whither the Information Economy?

efficiency becomes asymptotic such that incremental improvements are nil." If this were the case, it could have real significance for economic planners. Allen Greenspan, take note. What do you think? Original Article Every so often a... View Details

Keywords: by James Heskett

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

becomes a source of incremental improvements whereas anything revolutionary could only come during the 'breaks' in the dialogue." And Caleb DeGrenier commented that "companies still need to surprise the market with innovative... View Details