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- All HBS Web (395)
- Faculty Publications (153)
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Admissions & Financial Aid | MBA
students who matriculate in the MS/MBA: Engineering Sciences Program are awarded an incremental $5,900 scholarship each academic year ($11,800 total). The scholarship will be incorporated into each financial aid package, if applicable.... View Details
- 23 May 2011
- Research & Ideas
Corporate Sustainability Reporting: It’s Effective
mandatory reporting. Serafeim and Ioannou also measured the incremental effects of two additional variables: effective enforcement of government decisions and assurance of data in the reports by independent organizations. They found that... View Details
Keywords: by Michael Blanding
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
revenues from targeted consumers, and personal access to consumers. We looked at what such opportunities could generate for a real company we know—one that is similar to Soda X and has $10 billion in revenues today. We estimated that a wireless window could provide it... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 01 Mar 2014
- News
Insight: Yenball
"Making incremental revenue—in other words, commercializing—that's secondary," notes Greyser. "I would be surprised if any major league club made a signing decision with the thought that commercialization is going to be an important... View Details
- 01 Oct 2001
- News
New Economy Notables: Eileen M. Rudden
what to do. You ask them questions, engage in dialogues. Key elements in evaluating a business proposal I look for something that has a major impact on the area that it's supposed to affect — major cost savings, speed improvement, major time savings, or ability to do... View Details
- 01 Jun 2014
- News
Roads to Recovery
Step Forward: Incremental Improvement In 2000, Amtrak and the Pennsylvania Department of Trans-portation resolved to make the Pittsburgh-Philadelphia train route "auto-competitive" by 2015. That goal is within reach, thanks to modest... View Details
- 07 Oct 2014
- News
Network Effect
were looking for ideas with potential to revolutionize the field quickly. “We tell our scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking... View Details
Keywords: Linda Kush
- 01 Sep 2015
- News
Case Study: Golden Ticket
incremental basis will be challenging. —Steven Chien (MBA 1996) I would go vertical. When I walk through the gate and have a digital experience, I want the rest of it! After conquering the “total customer delight” experience, I would... View Details
- Web
Managing Customers for Growth - Course Catalog
growth strategies. Topics include: Acquisition vs. retention trade-offs, engagement-driven business models, customer segmentation, and monetization strategies. Module 3: Managing Customers through Personalized Interventions Covers personalization strategies, View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
plan and then staging commitments and implementation to reduce uncertainty while building a sustainable business. Established firms must adopt a similar approach to risk management when venturing into uncharted territories. You can't simply use the same approach that... View Details
Keywords: by Lynda M. Applegate
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
existing direct sales channels increases firm sales in the long run, as sales from the new store are incremental to sales from direct channels, which show little long-term damage from channel competition. Adding channels produces both... View Details
- Profile
Henry McCance
scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking for a three-yard plunge. We want a 40-yard pass,” said Armour. True to the venture... View Details
- 25 Aug 2022
- News
Ink: The Three-Step Startup
three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details
- 04 Dec 2020
- News
Hour by Hour
issues that contribute to turnover. The company has also recently started applying relationship management to former applicants and current employees. Morris has long understood the ways shift changes, small, incremental wage increases,... View Details
- Web
Lessons from History - Creating Emerging Markets
watched a short video of Yusuf Hamied discussing the necessity of incremental innovation in the pharmaceuticals industry in the 2000s. Lively discussion then ensued, moderated by HBS Professors Tarun Khanna, Srikant Datar, and Geoffrey... View Details
- 22 Feb 2022
- News
Savings and Loam
use marginal farmland. “The reason that’s critical is because it’s an important source of incremental income for a farm,” Cummings explains. He wants to support the Davids of the sustainable food world that have long lived in the shadows... View Details
- 17 Nov 2014
- Lessons from the Classroom
Managing the Family Business: Are Optimists or Pessimists Better Leaders?
optimist builds on incremental achievements and a sense of positive movement. Choose optimists to lead growth activities in your family organization. Entrepreneurs, for example, are much more likely to be optimists. But if you choose an... View Details
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
efficiency becomes asymptotic such that incremental improvements are nil." If this were the case, it could have real significance for economic planners. Allen Greenspan, take note. What do you think? Original Article Every so often a... View Details
Keywords: by James Heskett
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
becomes a source of incremental improvements whereas anything revolutionary could only come during the 'breaks' in the dialogue." And Caleb DeGrenier commented that "companies still need to surprise the market with innovative... View Details
Keywords: by James Heskett
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
requiring dogged tenacity and creativity from all parties to make it work. In the end, the complex capital stack included: New Markets Tax Credit investors, Tax Increment Financing (TIF) from the City of Chicago, various levels of debt, a... View Details
Keywords: Nonprofit / Government