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- Faculty Publications (153)
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- All HBS Web (395)
- Faculty Publications (153)
- 01 Jun 2004
- News
The Ambidextrous Organization
radical or disruptive innovations while pursuing incremental gains. A business does not have to escape its past to renew itself for the future. Of utmost importance to the ambidextrous organization are ambidextrous managers — executives... View Details
- 07 Oct 2014
- News
Network Effect
were looking for ideas with potential to revolutionize the field quickly. “We tell our scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking... View Details
Keywords: Linda Kush
- Web
Managing Customers for Growth - Course Catalog
growth strategies. Topics include: Acquisition vs. retention trade-offs, engagement-driven business models, customer segmentation, and monetization strategies. Module 3: Managing Customers through Personalized Interventions Covers personalization strategies, View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
existing direct sales channels increases firm sales in the long run, as sales from the new store are incremental to sales from direct channels, which show little long-term damage from channel competition. Adding channels produces both... View Details
- Profile
Henry McCance
scientists, ‘Dare to be great. Bring us the projects that you can’t get funded elsewhere.’ We don’t want safe, incremental science. We’re not looking for a three-yard plunge. We want a 40-yard pass,” said Armour. True to the venture... View Details
- 25 Aug 2022
- News
Ink: The Three-Step Startup
three-step process, and you can’t skip the second step. Solve is an iterative process. You will not get it right the first time. So iterate, test hypotheses, invest small amounts of resources at first, and make incremental progress to the... View Details
- 04 Dec 2020
- News
Hour by Hour
issues that contribute to turnover. The company has also recently started applying relationship management to former applicants and current employees. Morris has long understood the ways shift changes, small, incremental wage increases,... View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
plan and then staging commitments and implementation to reduce uncertainty while building a sustainable business. Established firms must adopt a similar approach to risk management when venturing into uncharted territories. You can't simply use the same approach that... View Details
Keywords: by Lynda M. Applegate
- 01 Mar 2014
- News
Insight: Yenball
"Making incremental revenue—in other words, commercializing—that's secondary," notes Greyser. "I would be surprised if any major league club made a signing decision with the thought that commercialization is going to be an important... View Details
- 01 Oct 2001
- News
New Economy Notables: Eileen M. Rudden
what to do. You ask them questions, engage in dialogues. Key elements in evaluating a business proposal I look for something that has a major impact on the area that it's supposed to affect — major cost savings, speed improvement, major time savings, or ability to do... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in emerging economies are less and the... View Details
Keywords: by John Quelch
- Profile
Leo Markel
the private and public sectors with the primary goal of harnessing capitalism's power to improve lives. Practically, this means that my work will be focused on emerging and frontier markets; ideally, I'd be working in large countries where I can make a significant... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
becomes a source of incremental improvements whereas anything revolutionary could only come during the 'breaks' in the dialogue." And Caleb DeGrenier commented that "companies still need to surprise the market with innovative... View Details
Keywords: by James Heskett
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
requiring dogged tenacity and creativity from all parties to make it work. In the end, the complex capital stack included: New Markets Tax Credit investors, Tax Increment Financing (TIF) from the City of Chicago, various levels of debt, a... View Details
Keywords: Nonprofit / Government
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
common for most companies are the slow, incremental shifts that smart managers do see coming down the road. Why then aren't they better at shifting gears? According to Sull, most top managers are far sighted and methodical, active and... View Details
Keywords: by Martha Lagace
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
Berglund, from whom I might have expected as much as one of my former students, asked whether I was asking the right question. He proposed what was for him the real question: "Does it make sense to shift (to a supplier) the risk a purchaser normally bears to... View Details
Keywords: by James Heskett
- 01 Dec 2022
- News
Road to Recovery
addiction treatment alone, but administering a program that tracks an individual’s healthy behaviors, and provides incremental rewards along the way, was difficult in traditional treatment settings. From those conversations came... View Details
- 28 May 2008
- First Look
First Look: May 28, 2008
Effort or Timing: The Effect of Lump-Sum Bonuses Authors:Thomas J. Steenburgh Publication:Quantitative Marketing and Economics (forthcoming) Abstract This article addresses the question of whether lump-sum bonuses motivate salespeople to work harder to attain View Details
Keywords: Martha Lagace
- 22 Aug 2024
- Blog Post
LM Wind Power Test and Validation Center
get any larger. However, as of 2019, new blades measured up to 107 meters long, or 8 times longer than the blade shown in the picture! With each incremental increase in the length of the blade, the swept area of the wind turbine increases... View Details
- 17 Nov 2014
- Lessons from the Classroom
Managing the Family Business: Are Optimists or Pessimists Better Leaders?
optimist builds on incremental achievements and a sense of positive movement. Choose optimists to lead growth activities in your family organization. Entrepreneurs, for example, are much more likely to be optimists. But if you choose an... View Details