Publications

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

09 Dec 2019
News

The Power of Biometric Identification for Development

22 Feb 2017
Working Paper Summaries

Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

Keywords: by Elizabeth J. Altman and Michael L. Tushman

January 2000
Case

Selecting a New Name for Security Capital Pacific Trust

A methodology for selecting a new corporate brand name is explored, highlighting different types of names, criteria and hurdles in securing new names, and legal implications. Brand identity consultancy Lippincott & Margulies guided a real estate investment trust... View Details

Keywords: Brands and Branding; Financial Services Industry

22 Sep 2011
News

Critics Fault H-P's Board, Not Just CEO

August 2006 (Revised July 2007)
Background Note

Governance of the Family Business Owners

By: John A. Davis

Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details

Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership

Article

Relational Pluralism Within and Between Organizations

By: Andrew Shipilov, Ranjay Gulati, Martin Kilduff, Stan Li and Wenpin Tsai

Relational pluralism exists when actors maintain multiple kinds of relationships with one another and develop multiple identities as a result. The outcomes of relational pluralism can include greater flexibility in building network ties, more stable exchange... View Details

Keywords: Organizations; Identity; Relationships

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08 Jun 2021
News

17 Books Every Business Leader Should Read to Build an Inclusive Culture

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

13 Jul 2021
Blog Post

A View from the Horizon

experiences and identities shape the possibilities we imagine for ourselves, and how Dr. Cash and Harvard Business School helped me become the person I am today. My father was a military man who continued working at Fort Devens even after... View Details

07 Jul 2016
Blog Post

Can You Learn Finance through the Case Method?

beginning of the courses, we spend a few classes nailing down the basic concepts (different financial statements, debits/credits, fundamental accounting identities etc.), but after that, we learn all other concepts in the context of... View Details

14 Dec 2015
News

Discrimination by Airbnb Hosts Is Widespread, Report Says

August 2023 (Revised February 2024)
Case

DexAI

By: Jo Tango and Christina Wallace

During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details

Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements

2010
Working Paper

Will I Stay or Will I Go?: Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

By: Kathleen L. McGinn and Katherine L Milkman

We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity research, we theorize that social cohesion (Tyler, 1999; Hogg and Terry, 2000) and social... View Details

Keywords: Competition; Ethnicity; Race; Groups and Teams; Identity; Resignation and Termination; Gender; Cooperation

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20 May 2015
News

Should We Push For A Corporate Future Without HR?

Article

Normative Judgments and Individual Essence

By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe

A growing body of research has examined how people judge the persistence of identity over time—that is, how they decide that a particular individual is the same entity from one time to the next. While a great deal of progress has been made in understanding the types... View Details

Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception

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03 Jan 2018
Working Paper Summaries

Framing Violence, Finding Peace

Keywords: by Kristin Fabbe, Chad Hazlett, and Tolga Sinmazdemir

April 2024
Article

How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality

By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin

What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves... View Details

Keywords: Political Ideology; Emotions; Identity; Groups and Teams; Israel

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2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry