Publications

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08 Jun 2021
News

17 Books Every Business Leader Should Read to Build an Inclusive Culture

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

20 May 2015
News

Should We Push For A Corporate Future Without HR?

August 2023 (Revised February 2024)
Case

DexAI

By: Jo Tango and Christina Wallace

During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details

Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements

2010
Working Paper

Will I Stay or Will I Go?: Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

By: Kathleen L. McGinn and Katherine L Milkman

We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity research, we theorize that social cohesion (Tyler, 1999; Hogg and Terry, 2000) and social... View Details

Keywords: Competition; Ethnicity; Race; Groups and Teams; Identity; Resignation and Termination; Gender; Cooperation

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03 Jan 2018
Working Paper Summaries

Framing Violence, Finding Peace

Keywords: by Kristin Fabbe, Chad Hazlett, and Tolga Sinmazdemir

Research Summary

Diversity, Equity, and Inclusion (DEI)

By: Sandra J. Sucher

In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details

Keywords: Diversity; Equity; Social Issues

Article

Normative Judgments and Individual Essence

By: Julian De Freitas, Kevin P. Tobia, George E. Newman and Joshua Knobe

A growing body of research has examined how people judge the persistence of identity over time—that is, how they decide that a particular individual is the same entity from one time to the next. While a great deal of progress has been made in understanding the types... View Details

Keywords: Concepts; Essentialism; Normative Factors; Persistence; True Self; Morality; Identity; Moral Sensibility; Perception

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April 2024
Article

How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality

By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin

What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves... View Details

Keywords: Political Ideology; Emotions; Identity; Groups and Teams; Israel

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06 Oct 2021
Blog Post

Latinx Women in the Spotlight: Amy Hernandez Turcios (MBA 2020)

identity as a first-gen low-income student and professional. My EC (second) year I did one of the scariest things of my life: I shared with the whole HBS community my life story – pure, raw, and emotional (linked here). This experience... View Details

06 Jan 2014
News

Technology Re-emergence: Creating New Value for Old Innovations

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

29 Nov 2021
News

Eighteen Books on How to Build High-Performing, Inclusive Cultures That Every Business Leader Should Read

March 19, 2015
Article

Dealing with the Unique Work-Life Challenges of Family Businesses

By: Josh Baron and Rob Lachenauer

Maintaining a work-life balance in family businesses can be challenging. The extremes of being "all in" or "all out" are unproductive. The article highlights the importance of setting boundaries, separating family time from work time, using effective communication,... View Details

Keywords: Family Business; Work-Life Balance

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October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

November 1999
Case

E.I. du Pont de Nemours and Company (B)

DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details

Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry