Publications

Publications

Filter Results: (613) Arrow Down
Filter Results: (613) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 13 of 613 Results →
  • Teaching Interest

Social Entrepreneurship and Innovation

By: Brian L. Trelstad
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
  • Web

Resumes & Cover Letters - Alumni

progression from one job to the next, but does not include extra sections such as Summary/Profile or Areas of Expertise. Recommended for recent alumni. Template: Streamlined Chronological (login required) Chronological/Functional Hybrid... View Details
  • 12 Oct 2017
  • HBS Seminar

Benjamin Marx, MIT

  • Article

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Operations; Advertising; Advertising Industry
Related
  • 2015
  • Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Management Practices and Processes; Advertising
Related
  • 06 May 2024
  • Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

Virtual meetings have become the standard for global and hybrid team communication, but what happens when the call ends? Participants who are in the same room keep talking—and the tone of those conversations can dramatically impact team... View Details
Keywords: by Michael Blanding
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s objectives, culture, and... View Details
Keywords: by Avery Forman
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2007
  • Working Paper Summaries

Managing Proprietary and Shared Platforms: A Life-Cycle View

Keywords: by Thomas R. Eisenmann; Technology
  • March 2014
  • Case

Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?

By: Mukti Khaire and Hannah Catzen
The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In order to revive the dormant Manhattan nightclub "The Diamond Horseshoe," theater-impresario Randy Weiner created "The Queen of the... View Details
Keywords: Entertainment; Entrepreneurship; Theater Entertainment; New York (city, NY)
Related
  • April 1993 (Revised July 1994)
  • Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
Related
  • December 2018 (Revised January 2020)
  • Case

Husk Power: Scaling the Venture

By: Benjamin N. Roth, Joseph B. Lassiter III and Natalia Rigol
In January 2018, Manoj Sinha—founder and CEO of Husk Power—was contemplating raising $20 million to scale operations for a second time. From 2007 through 2013, Husk built 80 biomass waste plants that provided electricity to 250,000 villagers and shop owners spread... View Details
Keywords: Scaling; Energy; Entrepreneurship; Emerging Markets; Growth and Development Strategy; Energy Industry; India
Related
  • Article

Products to Platforms: Making the Leap

By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Keywords: Product; Digital Platforms; Expansion
Related
  • 28 Aug 2023
  • Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

Arthur Brooks: Reduce meetings to be happier at work The pandemic changed the way we manage our time in many ways—unfortunately, some of these are negative. The worst case is the expansion of time-wasting, unproductive work meetings. Meeting time is up since the move... View Details
Keywords: by Kristen Senz
  • September–October 2017
  • Article

Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana
This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into... View Details
Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture
Related
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury brands. The case illustrates the marketing and organizational challenges of a hybrid... View Details
Keywords: Sean Silverthorne
  • May 2016 (Revised March 2020)
  • Teaching Note

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki
Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from... View Details
Keywords: Health Disorders; Technological Innovation; Marketing Strategy; Decisions; Product Launch; Medical Devices and Supplies Industry
Related
  • 16 Oct 2008
  • Working Paper Summaries

Opening Platforms: How, When and Why?

Keywords: by Thomas R. Eisenmann, Geoffrey Parker & Marshall Van Alstyne
  • 18 Oct 2012
  • HBS Seminar

Julie Battilana, Harvard Business School

  • Web

Curriculum - MBA

developing, and scaling the impact of high-performing social enterprises—be they nonprofit, for-profit, or hybrid organizations. Read More Making Markets Students will learn how to identify market failures and determine when those... View Details