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  • All HBS Web  (1,564)
    • News  (519)
    • Research  (813)
    • Events  (7)
    • Multimedia  (2)
  • Faculty Publications  (405)
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  • February 2019 (Revised July 2019)
  • Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu
Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details
Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey
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Chung, Doug J., and Gamze Yucaoglu. "Sales Force Management at Nobel Ilac." Harvard Business School Case 519-067, February 2019. (Revised July 2019.)
  • November–December 2019
  • Article

Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?

By: Sebastian Reiche and Tsedal Neeley
To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The... View Details
Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management
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Reiche, Sebastian, and Tsedal Neeley. "Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?" Organization Science 30, no. 6 (November–December 2019): 1252–1269.
  • 30 Jul 2013
  • First Look

First Look: July 30

Publications 2013 pub Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World By: Ashraf, Nava Abstract—Why doesn't a woman who continues to have unwanted pregnancies avail... View Details
Keywords: Anna Secino
  • July–August 2025
  • Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
  • November 1993
  • Case

Thurgood Marshall High School

By: John J. Gabarro
Presents the problem facing a newly appointed high-school principal. Raises issues about interpersonal and group behavior including lack of open conflict resolution and the need to intervene in an interpersonal conflict. Also raises the issue of intergroup conflict... View Details
Keywords: Problems and Challenges; Conflict and Resolution; Employee Relationship Management; Secondary Education; Groups and Teams; Education Industry
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Gabarro, John J. "Thurgood Marshall High School." Harvard Business School Case 494-070, November 1993.
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and View Details
Keywords: by Avery Forman
  • March 2023
  • Article

Learning to Successfully Hire in Online Labor Markets

By: Marios Kokkodis and Sam Ransbotham
Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of... View Details
Keywords: Selection and Staffing; Analysis; Decision Choices and Conditions
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Kokkodis, Marios, and Sam Ransbotham. "Learning to Successfully Hire in Online Labor Markets." Management Science 69, no. 3 (March 2023): 1597–1614.
  • 09 Aug 2011
  • First Look

First Look: August 9

by reconstructing what some of those anticipations were. Power, Competitiveness, and Advice Taking: Why the Powerful Don't Listen Authors:L.P. Tost, F. Gino, and R. Larrick Publication:,Organizational Behavior and View Details
Keywords: Sean Silverthorne
  • Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
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Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
  • November 2008
  • Supplement

Differences at Work: Sameer (B)

By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their... View Details
Keywords: Decision Choices and Conditions; Moral Sensibility; Resignation and Termination; Working Conditions; Opportunities; Behavior
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Sameer (B)." Harvard Business School Supplement 609-054, November 2008.
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

published an article that laid out two human resource strategies that we labeled the “cycle of success” and the “cycle of failure.” Our late colleague at HBS, Christopher Lovelock, wisely suggested we later consider the term “cycle of... View Details
Keywords: by James Heskett
  • 14 Nov 2023
  • What Do You Think?

Do We Underestimate the Importance of Generosity in Leadership?

(AdobeStock/Kostiantyn) There are numerous studies of character traits in leaders. Human resource experts have advised us on what to look for in those who would be potential leaders. Management development focuses on View Details
Keywords: by James Heskett
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can marketers begin to understand... View Details
Keywords: by Manda Mahoney
  • 08 Dec 2015
  • First Look

December 8, 2015

Situation versus Character When we think of human behavior, especially from a moral perspective, we often rely on explanations based on character. We think that good decisions and responsible behavior... View Details
Keywords: Sean Silverthorne
  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
  • November 1988 (Revised July 1997)
  • Case

Technology Transfer at a Defense Contractor

By: Linda A. Hill
At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details
Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects
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Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
  • April 2023
  • Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Keywords: Perception; Behavior; Surveys; Auto Industry
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Xing, Yilun, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer, and Andrew Kun. "Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach." Transportation Research Part F: Traffic Psychology and Behaviour 94 (April 2023): 305–320.
  • July–September 2023
  • Article

A Systematic Review of Respect Between Acute Care Nurses and Physicians

By: Derrick P. Bransby, Anna T. Mayo, Matthew A. Cronin, Katie Park and Christina Yuan
Background: Interprofessional collaboration between nurses and physicians has become an essential part of patient care, which, when lacking, can lead to well-known challenges. One possible explanation for ineffective nurse–physician collaboration is a lack of... View Details
Keywords: Relationships; Status and Position; Cooperation; Attitudes; Behavior; Outcome or Result; Health Industry
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Bransby, Derrick P., Anna T. Mayo, Matthew A. Cronin, Katie Park, and Christina Yuan. "A Systematic Review of Respect Between Acute Care Nurses and Physicians." Health Care Management Review 48, no. 3 (July–September 2023): 237–248.
  • 16 Feb 2024
  • Research & Ideas

Is Your Workplace Biased Against Introverts?

conducted five studies to explore differences in how extroverts and introverts express, perceive, and experience passion on the job. To extract data from subjective expressions of passion, the team created a novel “passion experiences and View Details
Keywords: by Ben Rand
  • Article

When Hiring CEOs, Focus on Character

By: Aiyesha Dey
The author, an associate professor at Harvard Business School, has studied the ways in which the lifestyle behaviors of CEOs—in particular, materialism and a propensity for rule breaking—may spell trouble for a company. Her research, which includes looking at... View Details
Keywords: CEOs; Lifestyle; Risk Management; Recruitment; Ethics
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Dey, Aiyesha. "When Hiring CEOs, Focus on Character." Harvard Business Review 100, no. 4 (July–August 2022): 54–58.
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