HBS Interactive - Publications - Faculty & Research

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

He didn’t hire acolytes. I first met him in 1981, after he visited the class of the late HBS professor Richard Vancil, not long after he had become CEO. As we left class, he was in deep discussion with a woman student in the class who had... View Details

Keywords: by James Heskett; Industrial Products; Media & Broadcasting; Medical Devices & Supplies; Manufacturing

Ramon Casadesus-Masanell

Ramon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration at the Harvard Business School. He joined HBS in 2000 where he has taught the required MBA Strategy course, an elective course on Competing Business Models, and Ph.D. courses on... View Details

Keywords: apparel; energy; paper; semiconductor; software

17 Oct 2019
News

Q&A with HR tech influencer Boris Groysberg

March 2017
Teaching Note

Showpad

By: Frank Cespedes

Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details

Keywords: Business Startups; Growth and Development Strategy; Sales

Citation

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03 Oct 2014
Video

HBX Live Overview

02 Feb 2018
Video

HBX Live Case Discussion w/ Professor Steven Rogers

12 Nov 2020
Video

New Founder Series: Lessons from Entrepreneurial Failure

Video

New Founder Series Lessons from Entrepreneurial Failure

20 Aug 2015
News

Innovation needed for long-term sustainability

30 May 2018
News

First “HBS Hacks” Event in San Francisco

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

What books are HBS faculty members reading this summer—and are certain publications especially meaningful to them? Turns out, faculty are interested in a variety of topics, everything from exploring spirituality and confronting climate... View Details

Keywords: by Dina Gerdeman

Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: internet; media; high technology; consumer products

January 2022
Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan

When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details

Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry

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Educators

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John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

18 Dec 2019
Video

An Inside Look at the MS/MBA Joint Degree Program

12 Aug 2021
News

How To Talk Gooder

12 PM – 1 PM EDT, 12 Oct 2016
Webinars: Trending@HBS

3 Keys to Authentic Success as a Parent and Professional

Authentic success is success on your own terms . . . it's the peace, purpose, and joy you feel when you let go of what others expect, re-discover what you truly want for yourself, and then take action to go get it. As an HBS graduate, you know what it's like to be... View Details

28 Apr 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

interactive experiences. My friends and MBA classmates know how passionate I am about music and this role is nothing short of a dream job for me. In reflecting on my professional journey to get to this point, I wanted to share four pieces... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology... View Details

Keywords: by Julia Hanna; Publishing; Advertising

06 Nov 2014
News

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