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  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

way to markets in identified customers? A: The value of the identity accrues to more than just the shopper. In a supermarket frequent shopper program, there is value in the identity to the grocery store and to manufacturers to whom the... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public... View Details
Keywords: Re: Michael I. Norton
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
Keywords: by Maggie Starvish; Retail
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

to provide insights. Sean Silverthorne: What has been the impact of the FDA in daily life over the last 100 years? Without the FDA, what would change about how we live our lives? Arthur A. Daemmrich: Picture yourself walking into a View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

made each week to the grocery store, druggist, or dry cleaners. The Lauders hoped to use the novelty and leisurely enjoyment that women connected with upscale department stores to demonstrate their products and stimulate impulse buying.... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

updating the books with a new one titled The Ownership Quotient. In it, we highlight organizations like Harrah's Entertainment, Rackspace Managed Hosting (a Website hosting service), Baptist Health Care, and Wegmans (a regional grocery... View Details
Keywords: by Sean Silverthorne
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

in some cases, less finished-product testing. Outsourcing food safety testing A growing number of food manufacturers, grocery stores, and restaurants are choosing to outsource some or all of their food testing—and in many cases, they are... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

fulfillment of basic needs, such as Consumer Product Goods and apparel basics, is growing. With customers increasingly ordering these and other products online, potential shoppers have fewer reasons to leave their homes, and the clothing store collocated with the... View Details
Keywords: Re: Rajiv Lal; Retail
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

(A) A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the... View Details
Keywords: Dina Gerdeman
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

music, just like grocery shoppers buying organic milk or fair trade coffee." This lesson applies across all businesses. "We think this is only true for artists and entertainers, but it's true for making tennis shoes and semiconductors,... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

Aversion in Queues By: Buell, Ryan W. Abstract—This paper investigates whether people exhibit last place aversion in queues and its implications for their experiences and behaviors in service environments. An observational analysis of customers queuing at a View Details
Keywords: Sean Silverthorne
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

traditional firms. "Some products like electronics you don't mind waiting a few days for Amazon to deliver—others like fresh groceries you need it now, in the store ," says Teixeira. "It's unlikely people will ever decouple showrooming... View Details
Keywords: by Michael Blanding
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

consumer demand across the world. Purchase this case:https://hbsp.harvard.edu/product/619008-PDF-ENG Harvard Business School Case 619-029 Amazon Acquires Whole Foods (B) This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online View Details
Keywords: Dina Gerdeman
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business,... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

discussed his thoughts on the current business environment and how deals get done with HBS Working Knowledge. Julia Hanna: Talk a little about what you mean by "negotiauctions." Guhan Subramanian: If you put aside fixed-price mechanisms, such as buying... View Details
Keywords: by Julia Hanna
  • 15 Apr 2014
  • First Look

First Look: April 15

working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2302589   Cases & Course Materials Harvard Business School Case 514-022 Tesco Group Food In 2010, the world's third largest retailer created a new centralized sourcing department for fresh food and... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

grocery and dry goods, such as canned foods and boxed breakfast cereals. It was not until after World War II that the majority of American grocers adopted self-service to meat and produce sections. Business historians have explored the... View Details
Keywords: Sean Silverthorne
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