Green Marketing - Publications - Faculty & Research

06 Mar 2012
First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas... View Details

Keywords: Sean Silverthorne

21 Jul 2009
First Look

First Look: July 21

Working PapersIn Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-Benefit Analysis Authors:Max H. Bazerman and Joshua D. Greene Abstract Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the... View Details

Keywords: Martha Lagace

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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February 2018 (Revised August 2018)
Case

Blue Haven Initiative: The PEGAfrica Investment

By: Vikram S. Gandhi, Caitlin Reimers Brumme and Amram Migdal

This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons’ motivations for using her family wealth to start a family office focused on impact investing,... View Details

Keywords: Impact Investing; Family Office; Development; International Development; International Development Investing; Development Fund; Sustainability; Solar Energy; Solar; Pay As You Go; PAYG; MFI; Social Venture; Business Ventures; Acquisition; Business Growth and Maturation; Business Startups; Economics; Development Economics; Energy; Energy Conservation; Energy Sources; Renewable Energy; Social Entrepreneurship; Finance; Assets; Asset Pricing; Capital; Capital Budgeting; Capital Structure; Venture Capital; Cash; Cash Flow; Currency; Currency Exchange Rate; Equity; Private Equity; Financial Instruments; Debt Securities; Stock Shares; Financing and Loans; Microfinance; International Finance; Investment; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Price; Geography; Geographic Location; Emerging Markets; Ownership; Ownership Stake; Private Ownership; Social Enterprise; Value; Valuation; Value Creation; Green Technology Industry; Green Technology Industry; Green Technology Industry; Africa; United States

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August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

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22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details

Keywords: by Paul Michelman

13 Apr 2010
First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details

Keywords: Martha Lagace

11 Sep 2012
First Look

First Look: September 11

influential historical figures were articulate in expressing strong religious convictions. The paper concludes that by the 1990s it was evident that the success of entrepreneurial pioneers in building the market for View Details

Keywords: Sean Silverthorne

30 Sep 2014
First Look

First Look: September 30

regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society,... View Details

Keywords: Sean Silverthorne

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

05 Sep 2007
First Look

First Look: September 5, 2007

good. If the content provider sells its content outright and relinquishes control over its price, the content will tend to be exclusive unless there are sufficient market expansion effects. On the other hand, if the content provider... View Details

Keywords: Martha Lagace

13 Jul 2010
First Look

First Look: July 13

foreign market share therefore increased five-fold between 1997 and 2007. We construct and analyze a panel of Mexican bank financial data covering this period and find no evidence that foreign entry increases the availability of credit.... View Details

Keywords: Martha Lagace

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

amount of talk about free markets or balanced budgets will make a difference. The solution is an entirely new engine of change: a World Development Corporation (WDC). This entity could be chartered by the United Nations and established as... View Details

Keywords: by George C. Lodge

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

stages: Compliance: In this initial phase, companies often start with activities related to complying with regulations. Activities are not strategic or centralized. In addition to compliance, employees may volunteer to work on recycling projects or View Details

Keywords: by Dina Gerdeman; Manufacturing

11 Nov 2014
First Look

First Look: November 11

implementing a national evaluation system of green GDP, and before forming the system complexity model, the easiest issues first can be taken to establish the evaluation system of economic, environmental, and social responsibility... View Details

Keywords: Sean Silverthorne

25 Feb 2014
First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details

Keywords: Sean Silverthorne

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the equity View Details

Keywords: by Carla Tishler

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

to do so because all benefited from a healthy commons. Modern industries have commons as well, although they are infinitely more complex than the simple town greens of centuries past. Today's industrial commons consist of webs of... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

trust. Why is One Report important now? "The capital markets and our planet have simultaneously reached a fork in the road. One path continues the status quo. The other and new path is a commitment to a better society, stronger financial... View Details

Keywords: by Martha Lagace

09 Dec 2008
First Look

First Look: December 9, 2008

supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details

Keywords: Martha Lagace

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First Look: March 6

First Look: July 21

How Consumers and Businesses are Reshaping Public Health

Blue Haven Initiative: The PEGAfrica Investment

Husk Power

Balancing the Future Against Today’s Needs

First Look: April 13

First Look: September 11

First Look: September 30

First Look: December 16

First Look: September 5, 2007

First Look: July 13

Using Big Business to Fight Poverty

Who Is the Chief Sustainability Officer?

First Look: November 11

First Look: February 25

Sharing the Responsibility of Corporate Governance

America Needs a Manufacturing Renaissance

One Report: Better Strategy through Integrated Reporting

First Look: December 9, 2008

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