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March 2013
Case

Grupo ABC and Nizan Guanaes's Path from Brazil to the World

By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho

Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details

Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil

07 Aug 2013
Working Paper Summaries

Debating the Responsibility of Capitalism in Historical and Global Perspective

Keywords: by Geoffrey G. Jones

November 2003 (Revised September 2016)
Case

Creating Global Oil, 1900-1935

By: Geoffrey G. Jones and Daniel Wadhwani

Taught in the elective MBA course entitled The Evolution of Global Business. Examines the development of an international cartel in the oil industry in the 1920s and 1930s. Focuses on the decisions and actions of the leading multinational oil companies—particularly... View Details

Keywords: History; Competition; Multinational Firms and Management; Alliances; Cooperation; Business and Government Relations; Energy Industry

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Food and Beverage Industry; Europe

2017
Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy

August 2013
Case

Harold Mills at ZeroChaos (A)

By: Lena G. Goldberg and Maurice L. Kuykendoll II

After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details

Keywords: Legal Aspects Of Business; Law; Business Growth and Maturation; Corporate Finance

February 1999
Case

Tektronix, Inc.: Global ERP Implementation

By: Robert D. Austin, Richard L. Nolan, George Francis Westerman III and Mark J. Cotteleer

Reviews Tektronix's implementation of an Enterprise Resource Planning (ERP) solution in all three of its global business divisions. This case tells the story of three implementations, each with its own character and requirements. Tektronix managers needed to... View Details

Keywords: Business Model; Transformation; Globalized Markets and Industries; Information Management; Management Skills; Management Style; Strategic Planning; Problems and Challenges; Electronics Industry

2018
Book

The Gift of Global Talent: How Migration Shapes Business, Economy & Society

By: William R. Kerr

The global race for talent is on, with countries and businesses competing for the best and brightest. Foreign talent has transformed U.S. science and engineering, reshaped the economy, and influenced society at large. But America is bogged down in thorny debates on... View Details

Keywords: Immigration; Policy; Labor; Economy; Talent and Talent Management; United States

Find at Harvard

31 Aug 2007
Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher

23 Jan 2006
Research & Ideas

Financial Reporting Goes Global

standards play in the globalization of Indian businesses, U.S. businesses, and businesses of other countries? A: This really comes back to what... View Details

Keywords: by Cynthia Churchwell; Accounting; Financial Services

2010
Chapter

Leadership in a Globalizing World

By: Rosabeth Moss Kanter

In this chapter, world-renowned business expert, author, and Harvard Business School professor Rosabeth Moss Kanter asks the question, "Is leadership different in a globalizing world--one of broadening horizons and burgeoning sources of ideas and supplies--than in... View Details

Keywords: Risk and Uncertainty; Globalized Firms and Management; Leadership; Research; Complexity; Diversity

April 2010
Teaching Note

The Globalization of East Asian Pop Music (TN)

By: Jordan I. Siegel

Teaching Note for 708479. View Details

Keywords: Music Entertainment; Business Strategy; Profit; Expansion; Globalization; Culture; East Asia; United States

1991
Book

Economic Environment of International Business

By: R. Vernon and L. T. Wells Jr.

Keywords: Business Ventures; Global Range; Economics

Find at Harvard

03 Nov 2008
HBS Case

Economics of the Ethanol Business

production levels and the potential sale of the ethanol plant in an increasingly competitive, complex environment. "For the first time in history, the food and energy markets are converging," says... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China