Publications

1986
Book

Competition in Global Industries

By: Michael E. Porter

Keywords: Competition; Globalized Markets and Industries

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October 2007
Case

Colgate Max Fresh: Global Brand Roll-Out

By: John A. Quelch

In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details

Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico

Nov 14 2016
Testimonial

Developing and Communicating Strategy

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

related to the possession of deep individual technical skills in hundreds of diverse disciplines," the researchers conclude in their paper, Innovation through Global Collaboration: A New Source of Competitive Advantage. "Boeing's unique... View Details

Keywords: by Sean Silverthorne

September 1993 (Revised June 1994)
Case

Raychem Corporation: Asian Strategy

By: Michael Y. Yoshino and Thomas W. Malnight

Keywords: Global Strategy; Asia

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05 Feb 2007
Research & Ideas

Business and the Global Poor

this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways to create social and economic value, according to the editors of a new volume, Business Solutions for the Global Poor. The... View Details

Keywords: by Sean Silverthorne

June 2024 (Revised October 2024)
Teaching Note

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

Teaching Note for HBS Case No. 524-003. View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Positioning; Fashion Industry

Mar 10 2016
Testimonial

A Global Perspective, An Enriched Network

01 Sep 2023
News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details

Keywords: Jennifer Gillespie

September 1991 (Revised January 1992)
Case

Citibank (A): European Strategy

By: Michael Y. Yoshino

Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe

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2010
Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones

This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details

Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations

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March 2015
Case

Unilever: Combatting Global Food Waste

By: David F. Drake, Janice H. Hammond and Matthew G. Preble

The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details

May 2008 (Revised June 2009)
Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details

Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States

2009
Chapter

Entrepreneurship and the History of Globalization

By: G. Jones and R. Daniel Wadhwani

In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research... View Details

Keywords: History; Multinational Firms and Management; Resource Allocation; Research; Entrepreneurship; Cognition and Thinking; Growth and Development Strategy

November 2012 (Revised March 2013)
Case

Talking Strategy at Greighton Partners

By: Boris Groysberg and Kerry Herman

Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 company acquisitions since its founding. Started with a... View Details

Keywords: Private Equity; Business Growth and Maturation; Growth and Development Strategy; Financial Services Industry; Asia; Europe

Web

Globalization - Faculty & Research

Keywords: Global Strategy ; Globalized Economies and Regions ; Governance ; Government Administration ; Political Elections ; Voting ; Latin America ; Brazil ; South America... View Details

May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details

Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland

2017
Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim

Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details

Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations

SSRN

10 May 2016
Other Presentation

Shared Value: A New Global Agenda

By: Michael E. Porter

Harvard Business School's Michael Porter introduces and engages World Bank President Jim Yong Kim in conversation on partnering with the private sector for delivering on global development goals. View Details

Keywords: Shared Value; Collective Impact; Corporate Social Responsibility and Impact; Value; Business and Community Relations; Cooperation; Society