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  • All HBS Web  (10,942)
    • People  (46)
    • News  (2,524)
    • Research  (5,166)
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  • January 1979 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (B)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
  • December 1978 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (A)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
  • January 1976 (Revised November 1987)
  • Case

Contract and Consensus at General Motors--1900-1984

By: George C. Lodge
Keywords: Contracts; Labor Unions; Auto Industry
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Lodge, George C. "Contract and Consensus at General Motors--1900-1984." Harvard Business School Case 376-170, January 1976. (Revised November 1987.)
  • May 2015 (Revised September 2017)
  • Case

Generating Higher Value at IBM (A)

By: Benjamin C. Esty and E. Scott Mayfield
This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details
Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy
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Esty, Benjamin C., and E. Scott Mayfield. "Generating Higher Value at IBM (A)." Harvard Business School Case 215-058, May 2015. (Revised September 2017.)
  • April 2012
  • Teaching Note

General Electric's 20th Century CEOs (TN)

By: Anthony J. Mayo
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Mayo, Anthony J. "General Electric's 20th Century CEOs (TN)." Harvard Business School Teaching Note 412-124, April 2012.
  • October 2, 2009
  • Article

Rays of Hope at General Motors

By: William W. George
Keywords: Production; Auto Industry
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George, William W. "Rays of Hope at General Motors." Business Week (October 2, 2009).
  • January 2008 (Revised April 2009)
  • Teaching Note

Dollar General (TN) (A) and (B)

By: Willy Shih
Teaching Note for [607156] and [607140]. View Details
Keywords: Retail Industry
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Shih, Willy. "Dollar General (TN) (A) and (B)." Harvard Business School Teaching Note 608-118, January 2008. (Revised April 2009.)
  • October 1989 (Revised February 1992)
  • Teaching Note

General Electric: Compliance Systems, Teaching Note

By: Robert L. Simons
Teaching Note for (1-189-081). View Details
Keywords: System; Governance Compliance
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Simons, Robert L. "General Electric: Compliance Systems, Teaching Note." Harvard Business School Teaching Note 190-051, October 1989. (Revised February 1992.)
  • February 2006 (Revised April 2006)
  • Teaching Note

General Motors U.S. Pension Funds (TN)

By: Luis M. Viceira
Keywords: Retirement; Auto Industry
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Viceira, Luis M. "General Motors U.S. Pension Funds (TN)." Harvard Business School Teaching Note 206-098, February 2006. (Revised April 2006.)
  • April 2005 (Revised May 2005)
  • Supplement

Executive Compensation at General Electric (B)

By: V.G. Narayanan and Michele Jurgens
Supplements the (A) case. View Details
Keywords: Executive Compensation; Electronics Industry
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Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (B)." Harvard Business School Supplement 105-070, April 2005. (Revised May 2005.)
  • November 1981 (Revised October 1985)
  • Supplement

General Foods: Food Service Division (C)

By: John P. Kotter
Keywords: Food and Beverage Industry
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Kotter, John P. "General Foods: Food Service Division (C)." Harvard Business School Supplement 482-102, November 1981. (Revised October 1985.)
  • January 1975 (Revised October 1985)
  • Case

General Foods: Food Service Division (A)

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Thomas, R. Roosevelt, Jr. "General Foods: Food Service Division (A)." Harvard Business School Case 475-065, January 1975. (Revised October 1985.)
  • October 1989
  • Teaching Note

General Motors' Asian Alliances, Teaching Note

By: Joseph L. Badaracco Jr.
Teaching Note for (9-388-094). View Details
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Badaracco, Joseph L., Jr. "General Motors' Asian Alliances, Teaching Note." Harvard Business School Teaching Note 390-062, October 1989.
  • 2024
  • Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
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Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
  • October, 2022
  • Article

The Economic Dynamics of Competing Power Generation Sources

By: Gunther Glenk and Stefan Reichelstein
Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and... View Details
Keywords: Renewable Energy; Intermittant; Cost Accounting; Profitability Analysis; Learning-by-doing; Cannibalization Effect; Energy; Environmental Management; Investment; Operations; Technological Innovation; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Europe; North America; South America; Africa; Asia
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Glenk, Gunther, and Stefan Reichelstein. "The Economic Dynamics of Competing Power Generation Sources." Art. 112758. Renewable and Sustainable Energy Reviews 168 (October, 2022).
  • September 2007
  • Case

Still Leading (B5): General Claudia Kennedy—In Command of Life

By: Rosabeth Moss Kanter and Lance P. Pierce
Describes the transition issues for General Kennedy after she left the army and tried to apply her leadership to social causes. View Details
Keywords: Transition; Problems and Challenges; Social Issues; Personal Development and Career; Leadership; Public Administration Industry
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Kanter, Rosabeth Moss, and Lance P. Pierce. "Still Leading (B5): General Claudia Kennedy—In Command of Life." Harvard Business School Case 308-037, September 2007.
  • 2025
  • Article

Humor as a Window into Generative AI Bias

By: Roger Samure, Julian De Freitas and Stefano Puntoni
A preregistered audit of 600 images by generative AI across 150 different prompts explores the link between humor and discrimination in consumer-facing AI solutions. When ChatGPT updates images to make them “funnier”, the prevalence of stereotyped groups changes. While... View Details
Keywords: AI and Machine Learning; Demographics; Prejudice and Bias
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Samure, Roger, Julian De Freitas, and Stefano Puntoni. "Humor as a Window into Generative AI Bias." Art. 1326. Scientific Reports 15 (2025).
  • March 2005 (Revised March 2006)
  • Case

Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures

By: Mihir A. Desai and Mark Veblen
How can a multinational firm analyze and manage currency risks that arise from competitive exposures? General Motors has a substantial competitive exposure to the Japanese yen. Although the risks GM faces from the depreciating yen are widely acknowledged, the company's... View Details
Keywords: Multinational Firms and Management; Currency Exchange Rate; Competition; Credit Derivatives and Swaps; International Finance; Financial Management; Investment Funds; Risk and Uncertainty; Auto Industry
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Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures." Harvard Business School Case 205-096, March 2005. (Revised March 2006.)
  • August 2020 (Revised December 2020)
  • Case

General Dennis L. Via: People First, Mission Always

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
Dennis L. Via, was a retired four-star U.S. Army general and one of the world’s foremost experts on logistics, crisis management, supply chains, and maintaining a state of readiness at all times. As he reflected back on his career and leadership experience during the... View Details
Keywords: Leadership; Crisis Management; Planning; Health Pandemics; United States
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Groysberg, Boris, Susan Seligson, Katherine Connolly Baden, and Robin Abrahams. "General Dennis L. Via: People First, Mission Always." Harvard Business School Case 421-025, August 2020. (Revised December 2020.)
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