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  • All HBS Web  (10,114)
    • People  (46)
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  • 22 Jul 2013

General Outreach Event in Bogotá

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm COT. Registration is required. View Details
  • 20 Jul 2013

General Outreach Event in Lima

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 3:00-5:00pm COT. Registration is required. View Details
  • 16 Jun 2013

General Outreach Event in Tokyo

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 10:00am-12:00pm JST. Registration is required. View Details
  • 11 Jun 2013

General Outreach Event in Paris

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm CET. Registration is required. View Details
  • 05 Dec 2017
  • Video

Inside the General Management Program

  • 04 May 2023
  • News

How Generative AI Changes Productivity

  • January 1989 (Revised March 1991)
  • Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada
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Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
  • 16 May 2007
  • Working Paper Summaries

On The General Relativity of Fiscal Language

Keywords: by Jerry Green & Laurence J. Kotlikoff
  • October 1969 (Revised April 1980)
  • Case

General Public Utilities Corp. (B)

By: John H. McArthur and William E. Fruhan Jr.
Keywords: Utilities Industry
Citation
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McArthur, John H., and William E. Fruhan Jr. "General Public Utilities Corp. (B)." Harvard Business School Case 213-119, October 1969. (Revised April 1980.)
  • 1991
  • Book

The Craft of General Management

By: J. L. Bower
Keywords: Managerial Roles
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Bower, J. L., ed. The Craft of General Management. Boston, MA: Harvard Business School Press, 1991.
  • 1999
  • Book

Innovation and the General Manager

By: Clayton M. Christensen
Keywords: Innovation and Management
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Christensen, Clayton M. Innovation and the General Manager. Homewood, IL: Irwin/McGraw-Hill, 1999.
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
  • January 1989
  • Case

General Foods Corp.: Local Marketing

By: John A. Quelch
Citation
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Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
  • November 1985 (Revised August 1986)
  • Case

General Motors Acceptance Corp. (A)

By: John A. Quelch
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Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
  • April 1964 (Revised January 1977)
  • Case

General Foods: Post Division (A)

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Brown, Milton P. "General Foods: Post Division (A)." Harvard Business School Case 510-008, April 1964. (Revised January 1977.)
  • 1996
  • Article

Country Managers: The Next Generation

By: Jon I. Martinez and John A. Quelch
Citation
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Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
  • January 1989 (Revised October 1989)
  • Case

General Aviation Industry in 1982

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Rukstad, Michael G. "General Aviation Industry in 1982." Harvard Business School Case 389-088, January 1989. (Revised October 1989.)
  • February 1988
  • Teaching Note

General Electric Co.--1984, Teaching Note

By: Francis Aguilar
Teaching Note for (9-385-315). View Details
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Aguilar, Francis. "General Electric Co.--1984, Teaching Note." Harvard Business School Teaching Note 388-006, February 1988.
  • October 1986 (Revised September 1987)
  • Background Note

General Management in Diversified Firms

By: Joseph L. Badaracco Jr.
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Badaracco, Joseph L., Jr. "General Management in Diversified Firms." Harvard Business School Background Note 387-064, October 1986. (Revised September 1987.)
  • August 1985 (Revised September 1986)
  • Background Note

Role of the General Manager

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Pearson, Andrall E. "Role of the General Manager." Harvard Business School Background Note 386-041, August 1985. (Revised September 1986.)
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