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- October 2005 (Revised December 2006)
- Case
Magazine Luiza: Building a Retail Model of "Courting the Poor"
By: Frances X. Frei and Ricardo Reisen de Pinho
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details
- September 2005 (Revised January 2006)
- Case
Yum! Brands, Inc: A Corporate Do-Over
By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
- August 2005 (Revised April 2008)
- Teaching Note
GuestFirst Hotel (A): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
Keywords: Mathematical Methods
- August 2005 (Revised April 2008)
- Teaching Note
GuestFirst Hotel (B): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised April 2008)
- Teaching Note
Store24 (A): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised April 2008)
- Teaching Note
Store24 (B): Statistics Review with Data Desk (TN)
By: Frances X. Frei
Presents an overview of the statistical analysis covered in the case discussion. View Details
- August 2005 (Revised March 2006)
- Case
Moneyball (A): What Are You Paying For?
By: Frances X. Frei, Dennis Campbell and Eliot Sherman
Explores the contextual elements of Major League Baseball and presents data to allow for an analytic examination of alleged market inefficiencies within the sport. View Details
- August 2005
- Supplement
Moneyball (B): Do You Get What You Pay For?
By: Frances X. Frei, Dennis Campbell and Eliot Sherman
- July 2005 (Revised October 2006)
- Case
Global Fun: The Internationalization of Theme Parks
By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
- July/September 2005
- Article
Le consensus de Paris: la France et les règles de la finance mondiale
By: Rawi Abdelal
This article is about the institutional foundations of the globalization of finance. These institutional foundations are both informal and formal. Until the 1980s the formal rules of the international financial architecture – most consequentially in the European Union... View Details
- July 2005
- Article
The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data
By: Rafael Di Tella and Robert MacCulloch
We introduce a new data set on hiring and firing restrictions for 21 OECD countries for the period 1984 –1990. The data are based on surveys of business people in the countries covered, so the indices we use are subjective in nature. Controlling for country and time... View Details
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
- March 2005 (Revised August 2007)
- Case
Aguas Argentinas: Settling a Dispute
By: Louis T. Wells Jr. and Alexandra de Royere
The French-owned Aguas Argentinas faces a demand from the Argentine government that it renegotiate its concession to operate the Buenos Aires water and sewage services. The company must decide whether to continue with efforts to settle on a new contract or to exercise... View Details
- February 2005 (Revised March 2005)
- Background Note
Simple Regression Mathematics
By: Frances X. Frei and Dennis Campbell
Describes the underlying mathematics of regression. View Details
Keywords: Mathematical Methods
- February 2005 (Revised November 2006)
- Background Note
Using Data Desk for Statistical Analysis
By: Frances X. Frei and Dennis Campbell
Describes how to use the Data Desk software package to perform statistical analysis. View Details
Keywords: Mathematical Methods
- January 2005 (Revised August 2007)
- Exercise
Letter Writing Exercise
By: Frances X. Frei and Hanna Rodriguez-Farrar
Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
- January 2005 (Revised March 2008)
- Exercise
New Service Design Exercise
By: Frances X. Frei
Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic... View Details