Fitness Industry - Publications - Faculty & Research

April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

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Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

proud professional and parent. However, after graduation Leahy was eager to stay on the East Coast, so instead of moving to Oregon, she enthusiastically joined Cole Haan, a Nike portfolio company. The Nike-owned company provided the culture View Details

Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

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Social Enterprise - Faculty & Research

interests of a broader set of stakeholders rather than only shareholders. Having documented that this alternative view better fits actual corporate conduct, I discuss opportunities for future research. Specifically, I call for research on... View Details

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Curriculum - Business & Environment

decisions involving sustainability issues. Cases are set in a variety of industry contexts, including energy, agriculture, transportation, chemicals, and investment. Some of the environment-related cases recently taught (Spring and Fall... View Details

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Alumni - Business & Environment

professional background and is tailored to fit a busy schedule. Contact us for more information. Independent Projects Your organization can post options for independent projects that provide second-year MBA students with the opportunity... View Details

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

results will help retailers work through the complicated pricing puzzle and pinpoint the best fit for their businesses. In deciding whether to self-match, companies should start by determining whether their competitors are already doing... View Details

Keywords: by Dina Gerdeman; Retail

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Reconceiving Products & Markets - Institute For Strategy And Competitiveness

more companies are pursuing market strategies that fit the shared-value model—and reaping the rewards of innovation and growth. General Electric, Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart are examples of... View Details

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For Recruiters - Health Care

outside perspective as well as strong analytic and strategic training. For students, the summer provides a rare opportunity to apply new skills and to experience the rewards and challenges of the health care industry. Both parties have the benefit of testing their... View Details

07 Jul 2010
First Look

First Look: July 7

changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details

Keywords: Martha Lagace

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For Organizations - Business & Environment

opportunity to engage with students who might be a fit for your organization. In past BEI Independent Projects, student teams have helped develop a commercial plant site selection plan for silicon wafer manufacturer 1366 Technologies, a... View Details

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

(The team manager based in Germany told researchers that "every time the US team members develop something, it may get rejected because it does not fit with what the German team members have in mind.") Nonetheless, the... View Details

Keywords: by Kim Girard

01 Jun 2023
News

Curb Appeal

Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

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Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities - Recruiting

Insights & Advice 16 Sep 2024 Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Looking... View Details

01 Mar 2011
First Look

First Look: March 1

for this product. However, he is not entirely certain how this new business will function, both with respect to how the product is distributed and to how Sidoti & Company will get compensated for it. The case discusses Sidoti & Company's business model and how... View Details

Keywords: Sean Silverthorne

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to climb to $85 billion by 2028, the paper says, citing Globe... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

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Winners & Runners-Up | New Venture Competition

2014 Alfred Marcela Sapone Jess Beck Saurabh Mahajan Business Track Winner Service layer on the sharing economy. Booya Fitness Prita Kumar Business Track Runner-Up On-demand video platform featuring workouts created by the industry's best... View Details

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details

Keywords: by Rachel Layne; Consulting; Retail

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

I am becoming. The power of that memoir title never really hit me until I sat to write this blog post. I don’t mean to quote Michelle Obama in making that statement (I mean there are definitely worse people to quote), but it’s a powerful statement and it View Details

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From C-Suite to CEO - Alumni

and various roads to success. Assessing Your Fit Due to the risk involved in choosing the wrong CEO, companies are placing increased emphasis on assessment as part of the search, and this process is equally important for candidates.... View Details

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