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  • All HBS Web  (829)
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Show Results For

  • All HBS Web  (829)
    • News  (239)
    • Research  (390)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (161)
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  • 10 Oct 2005
  • Research & Ideas

Homers: Secrets on the Factory Floor

when official production demands it. A homer lamp made by a blacksmith © Michel Anteby For those readers familiar with the HBS teaching case called "Slade," homer making functions a lot like the informal punching-out system... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 22 Dec 2003
  • Research & Ideas

Why Negotiation is Like Jazz

exchange form the foundation of the larger improvisation. Each of the six improvisations described below involves a specialized set of fundamental guidelines for interaction. Haggling, perhaps the most familiar negotiation improvisation,... View Details
Keywords: by Kathleen L. McGinn
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

probabilities, a familiar truth to anyone who has ever bought a lottery ticket. "On average people won $5, but the possibility of winning $100 was far more motivating than just giving people that $5," says John. That condition also took... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 16 May 2012
  • Research & Ideas

Can Decades of Military Overspending be Fixed?

require substantial industrial management skills and more than a year for a skilled military officer or other government manager simply to become familiar with an acquisition program, the contractors involved, the technical and financial... View Details
Keywords: by J. Ronald Fox; Service
  • 21 Nov 2005
  • Research & Ideas

The Geography of Corporate Giving

action" instead of the more familiar "corporate social responsibility." Why make this distinction? A: This was a topic of much consideration, both among us and the paper's peer reviewers, some of whom wanted us to use the... View Details
Keywords: by Sean Silverthorne
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

good enough. The range of safety risks has expanded and consumers everywhere are trying new products and experiences they aren't familiar with. Marketers must do more to educate consumers about safe behaviors and not worry so much about... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

casual clothes said a shopper was more likely to make a purchase and to be a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile, pedestrians from the train station who were less View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 19 May 2015
  • First Look

First Look: May 19

dominance, with income. Given familiar functional form assumptions on utility and the distributions of ability and preferences, a simple statistic for the effect of preference heterogeneity on marginal tax rates is derived. Numerical... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2013
  • Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

for three key reasons: One, they tend to have unusually familiar relationships with their clients, whom they see repeatedly throughout the year. Two, a client sitting still for a haircut is a captive audience. Three, while there is a... View Details
Keywords: by Carmen Nobel
  • 04 Oct 2016
  • First Look

October 4, 2016

familiar logic for rule utilitarianism beyond the realm of individual ethics and as a specific version of a broader argument made for centuries by theorists from Hume to Hayek. I also provide evidence of an example in which real-world... View Details
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Citation
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 18 Jun 2014
  • Research & Ideas

Book Excerpt: ‘Collective Genius’

organizations were able to: CollaborateEngage in discovery-driven learning Make integrative decisions Our leaders' uniform emphasis on fostering these three capabilities will not surprise anyone familiar with existing research on... View Details
Keywords: by Linda Hill; Entertainment & Recreation
  • 06 Apr 2010
  • First Look

First Look: April 6

multiple). Main focus is to assess this as an entrepreneurial venture. Students do not need to be familiar with REITs. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810102-PDF-ENG Saginaw Parts Co. and the General Motors Corp.... View Details
Keywords: Martha Lagace
  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

meet internal production benchmarks associated with salient calendar periods...,” according to the researchers. Salespeople who scramble to meet end-of-term quotas are familiar with the phenomenon. Read the paper: Internal Deadlines, Drug... View Details
Keywords: by Sean Silverthorne
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

because an “I” was not dotted or “T” crossed. They may have access to pen testers or be familiar with compliance requirements for things like PIA, HIPAA, or SOX through other portfolio companies’ experiences; even if it’s just asking when... View Details
Keywords: by Julia Austin
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the Specialists.") Sonne was... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

Examples," Sebenius details how "3-D negotiation" provides practitioners with skills for effective dealmaking that create value on a sustainable basis. According to Sebenius, the first dimension of negotiation is by far the most View Details
Keywords: by Anita M. Harris
  • 31 Aug 2010
  • First Look

First Look: August 31

(conditional) gender gap is largest among faculty members at the highest status institutions. Download the paper: http://www.hbs.edu/research/pdf/11-014.pdf Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team View Details
Keywords: Sean Silverthorne
  • 23 Jul 2020
  • Research & Ideas

How Countries Use Financial Policy to Fight COVID-19

areas like mental health care, dairy farmer subsidies, and the fishing industry, Cai says. “Things that maybe we're not as familiar with. Seeing the breadth of different policies and the different stakeholders that they touch was... View Details
Keywords: by Rachel Layne
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