Familiarity - Publications - Faculty & Research

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

when official production demands it. A homer lamp made by a blacksmith © Michel Anteby For those readers familiar with the HBS teaching case called "Slade," homer making functions a lot like the informal punching-out system... View Details

Keywords: by Sean Silverthorne; Manufacturing

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

exchange form the foundation of the larger improvisation. Each of the six improvisations described below involves a specialized set of fundamental guidelines for interaction. Haggling, perhaps the most familiar negotiation improvisation,... View Details

Keywords: by Kathleen L. McGinn

11 Aug 2014
HBS Case

The Business of Behavioral Economics

probabilities, a familiar truth to anyone who has ever bought a lottery ticket. "On average people won $5, but the possibility of winning $100 was far more motivating than just giving people that $5," says John. That condition also took... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

16 May 2012
Research & Ideas

Can Decades of Military Overspending be Fixed?

require substantial industrial management skills and more than a year for a skilled military officer or other government manager simply to become familiar with an acquisition program, the contractors involved, the technical and financial... View Details

Keywords: by J. Ronald Fox; Service

21 Nov 2005
Research & Ideas

The Geography of Corporate Giving

action" instead of the more familiar "corporate social responsibility." Why make this distinction? A: This was a topic of much consideration, both among us and the paper's peer reviewers, some of whom wanted us to use the... View Details

Keywords: by Sean Silverthorne

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

good enough. The range of safety risks has expanded and consumers everywhere are trying new products and experiences they aren't familiar with. Marketers must do more to educate consumers about safe behaviors and not worry so much about... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

casual clothes said a shopper was more likely to make a purchase and to be a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile, pedestrians from the train station who were less View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

19 May 2015
First Look

First Look: May 19

dominance, with income. Given familiar functional form assumptions on utility and the distributions of ability and preferences, a simple statistic for the effect of preference heterogeneity on marginal tax rates is derived. Numerical... View Details

Keywords: Sean Silverthorne

21 Jan 2013
Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

for three key reasons: One, they tend to have unusually familiar relationships with their clients, whom they see repeatedly throughout the year. Two, a client sitting still for a haircut is a captive audience. Three, while there is a... View Details

Keywords: by Carmen Nobel

04 Oct 2016
First Look

October 4, 2016

familiar logic for rule utilitarianism beyond the realm of individual ethics and as a specific version of a broader argument made for centuries by theorists from Hume to Hayek. I also provide evidence of an example in which real-world... View Details

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

Citation

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18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

organizations were able to: CollaborateEngage in discovery-driven learning Make integrative decisions Our leaders' uniform emphasis on fostering these three capabilities will not surprise anyone familiar with existing research on... View Details

Keywords: by Linda Hill; Entertainment & Recreation

06 Apr 2010
First Look

First Look: April 6

multiple). Main focus is to assess this as an entrepreneurial venture. Students do not need to be familiar with REITs. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810102-PDF-ENG Saginaw Parts Co. and the General Motors Corp.... View Details

Keywords: Martha Lagace

10 Nov 2020
Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

meet internal production benchmarks associated with salient calendar periods...,” according to the researchers. Salespeople who scramble to meet end-of-term quotas are familiar with the phenomenon. Read the paper: Internal Deadlines, Drug... View Details

Keywords: by Sean Silverthorne

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

because an “I” was not dotted or “T” crossed. They may have access to pen testers or be familiar with compliance requirements for things like PIA, HIPAA, or SOX through other portfolio companies’ experiences; even if it’s just asking when... View Details

Keywords: by Julia Austin

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details

Keywords: by Thomas R. Eisenmann; Technology

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the Specialists.") Sonne was... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

Examples," Sebenius details how "3-D negotiation" provides practitioners with skills for effective dealmaking that create value on a sustainable basis. According to Sebenius, the first dimension of negotiation is by far the most View Details

Keywords: by Anita M. Harris

31 Aug 2010
First Look

First Look: August 31

(conditional) gender gap is largest among faculty members at the highest status institutions. Download the paper: http://www.hbs.edu/research/pdf/11-014.pdf Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team View Details