Publications
Publications
Show Results For
- All HBS Web
(547)
- News (239)
- Research (213)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
they have to live in some crappy apartment with five roommates.” You Might Also Like: Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return Managers, Your Employees Don’t Want to Be Facebook ‘Friends’ The Moral Enterprise:... View Details
Keywords: by Scott Van Voorhis
- 29 Nov 2010
- HBS Case
United Breaks Guitars
attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on YouTube on July 6, 2009, the video was tweeted by Carroll's friends, posted on social news sites, shared with View Details
Keywords: by Julia Hanna
- 28 Jan 2014
- Working Paper Summaries
Digital Discrimination: The Case of Airbnb.com
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
on Facebook and Twitter that fuels political extremism and hate crimes. Given the appeal of negative rhetoric, there are no easy solutions. “Although people produce much more positive content on social media in general, negative content... View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
structure is a bit out of hand and, by any metric, above comparable social media companies. And so, there is definitely an incentive here for them to try to get that in line sooner rather than later. If you compare Meta/Facebook to Twitter, View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
the need for reporting on corporate misconduct, acting as a watchdog to help keep companies accountable for their actions. It comes at a time of upheaval in social media, with the rapid rise of TikTok, Elon Musk’s acquisition of Twitter, and View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
listen to influencers, not company ads To study just how much influence influencers have on consumers, Vettese surveyed 520 women, specifically targeting beauty enthusiasts on Facebook who use such keywords as “beauty,” “skincare,” and... View Details
- Web
Profiles - MBA
experience at the intersection of technology and business I spent the past two summers working as a data scientist on Facebook’s Product Foundation Data team. My time at Facebook showed me the immense power of data analysis in enacting... View Details
- Web
2023 Reunion Presentations - Alumni
more successful and sustainable tech ventures. Article CASE STUDY Facebook (Meta): Can Ethics Scale in the Digital Age? Senior Lecturer George Riedel (MBA 1987) This modified case discussion did not require pre-reading. + More Info – Less... View Details
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
where they locate their offices and where their employees live, with an eye on keeping commutes as short as possible. “There should be serious consideration of: Should you plan around where your best people live?” he says. Some tech firms have tried to do just that.... View Details
Keywords: by Lane Lambert
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
- Web
Your Alumni Community - Alumni
the audience Congratulations, Class of 2025! #HBS2025 :Natalie Keyssar HBS CPD @hbscpd Be Social Facebook Instagram Twitter Meet the 2025-26 Leadership Fellows. “The Leadership Fellows are a group of extraordinary graduating MBAs who are... View Details
When Should a Social Platform Give People Fewer Choices and Charge More for Them?
Existing economic wisdom offers unequivocal advice to managers seeking to establish new platform businesses: Invest to acquire users as quickly as possible and make sure that they have ... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 18 Apr 2016
- Research & Ideas
The Cost of Leaning In
Equal Pay Task Force. Of the four apps that won grand prizes, three focused on teaching and encouraging salary negotiations. And in 2013, Facebook COO Sheryl Sandberg zoned in on the zeitgeist and topped the bestselling book charts with... View Details
Keywords: by Carmen Nobel
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy View Details
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details