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      Entry Into ChinaRemove Entry Into China →

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      • April 2009 (Revised November 2018)
      • Case

      Sanctuary Soft: International Expansion Strategies

      By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
      Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
      Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States
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      Groysberg, Boris, Geoff Marietta, Tim Marshall, and Adam Hartley. "Sanctuary Soft: International Expansion Strategies." Harvard Business School Case 409-104, April 2009. (Revised November 2018.)
      • April 2009 (Revised May 2010)
      • Case

      Urbi and the City Licensee Managers

      By: John D. Macomber and Regina Garcia-Cuellar
      A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
      Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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      Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)
      • March 2009 (Revised January 2025)
      • Background Note

      A Strait of Uncertainty: Taiwan's Development in the Shadow of China

      By: William C. Kirby, J. Megan Greene, Tracy Yuen Manty, Daniel Fu, Yuanzhuo Wang, Noah B. Truwit and Aqib Zakaria
      Relations between the People’s Republic of China (PRC), on the Chinese Mainland, and the Republic of China (ROC), on Taiwan, had improved significantly since 2008. Taiwan investment in China had played a major role in China’s economic boom in recent decades. ... View Details
      Keywords: History; Development Economics; Investment; Economic Growth; Cross-Cultural and Cross-Border Issues; Financial Crisis; China; Taiwan
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      Kirby, William C., J. Megan Greene, Tracy Yuen Manty, Daniel Fu, Yuanzhuo Wang, Noah B. Truwit, and Aqib Zakaria. "A Strait of Uncertainty: Taiwan's Development in the Shadow of China." Harvard Business School Background Note 909-408, March 2009. (Revised January 2025.)
      • January 2009 (Revised March 2009)
      • Case

      A Chinese Start-up's Midlife Crisis: 99Sushe.com

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an... View Details
      Keywords: Business Growth and Maturation; Business Model; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Investment Funds; Organizational Change and Adaptation; Entertainment and Recreation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "A Chinese Start-up's Midlife Crisis: 99Sushe.com." Harvard Business School Case 309-060, January 2009. (Revised March 2009.)
      • January 2009
      • Case

      Xi'an International University: The Growth of Private Universities in China

      By: William C. Kirby, Michael Shih-ta Chen, Keith Chi-ho Wong and Tracy Manty
      Huang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was... View Details
      Keywords: Higher Education; Growth and Development Strategy; Private Ownership; Expansion; Education Industry; China
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      Kirby, William C., Michael Shih-ta Chen, Keith Chi-ho Wong, and Tracy Manty. "Xi'an International University: The Growth of Private Universities in China." Harvard Business School Case 309-074, January 2009.
      • January 2009 (Revised July 2009)
      • Case

      Alibaba's Taobao (A)

      By: Felix Oberholzer-Gee and Julie M. Wulf
      This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
      Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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      Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
      • December 2008
      • Case

      Responding to Imitation: Intel vs. AMD in 1991

      By: Dennis A. Yao
      This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
      Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry
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      Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.
      • November 2008
      • Case

      HNA Group: Moving China's Air Transport Industry in a New Direction

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
      Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "HNA Group: Moving China's Air Transport Industry in a New Direction." Harvard Business School Case 309-029, November 2008.
      • October 2008 (Revised February 2012)
      • Case

      Amazon Web Services

      By: Robert S. Huckman, Gary P. Pisano and Liz Kind
      Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details
      Keywords: Price; Market Entry and Exit; Service Operations; Competition; Diversification; Retail Industry; Web Services Industry
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      Huckman, Robert S., Gary P. Pisano, and Liz Kind. "Amazon Web Services." Harvard Business School Case 609-048, October 2008. (Revised February 2012.)
      • September 2008
      • Teaching Note

      Chi Mei Optoelectronics (TN)

      By: Willy C. Shih
      Teaching Note for [608-123]. View Details
      Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China
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      Shih, Willy C. "Chi Mei Optoelectronics (TN)." Harvard Business School Teaching Note 609-040, September 2008.
      • June 2008
      • Case

      From xiaonei to hainei: The Quest for the Social Networking Service Market in China

      By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
      Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details
      Keywords: Entrepreneurship; Venture Capital; Social and Collaborative Networks; Competition; Internet; China
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      Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
      • June 2008 (Revised October 2008)
      • Case

      International Carbon Finance and EcoSecurities

      By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman
      In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms... View Details
      Keywords: Non-Renewable Energy; Cost Management; Investment Return; Business and Government Relations; Risk and Uncertainty; Investment; Cash Flow; Valuation; Pollutants; Environmental Sustainability; Financial Services Industry; China
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      Perold, Andre F., Forest L. Reinhardt, and Mikell Hyman. "International Carbon Finance and EcoSecurities." Harvard Business School Case 208-151, June 2008. (Revised October 2008.)
      • May 2008 (Revised December 2010)
      • Case

      Chi Mei Optoelectronics

      By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
      Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
      Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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      Shih, Willy C., Chintay Shih, Jyun-Cheng Wang, and Ho Howard Yu. "Chi Mei Optoelectronics." Harvard Business School Case 608-123, May 2008. (Revised December 2010.)
      • March 2008
      • Case

      Shangri-La Hotels

      By: Dennis Campbell and Brent Kazan
      In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand:... View Details
      Keywords: Employees; Growth and Development Strategy; Standards; Service Delivery; Organizational Culture; Accommodations Industry; China; Europe; North America
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      Campbell, Dennis, and Brent Kazan. "Shangri-La Hotels." Harvard Business School Case 108-006, March 2008.
      • February 2008 (Revised July 2008)
      • Case

      Wanxiang Group: A Chinese Company's Global Strategy

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty
      With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details
      Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong, and Tracy Manty. "Wanxiang Group: A Chinese Company's Global Strategy." Harvard Business School Case 308-058, February 2008. (Revised July 2008.)
      • February 2008
      • Teaching Note

      Chiaphua Group Vietnam (TN)

      By: Nicolas P. Retsinas and Ben Creo
      Teaching Note for [207090]. View Details
      Keywords: Expansion; Diversification; Investment; Emerging Markets; Globalization; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Private Ownership; Real Estate Industry; Viet Nam; Hong Kong; Singapore; Malaysia; Indonesia
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      Retsinas, Nicolas P., and Ben Creo. "Chiaphua Group Vietnam (TN)." Harvard Business School Teaching Note 208-122, February 2008.
      • January 2008 (Revised October 2015)
      • Case

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

      By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
      After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
      Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan
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      Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
      • 2008
      • Working Paper

      Cost of External Finance and Selection into Entrepreneurship

      By: Ramana Nanda
      This paper examines the extent to which the positive relationship between personal wealth and entry into entrepreneurship is due to financing constraints. I exploit a tax reform and use unique micro-data from Denmark to study how exogenous changes in the cost of... View Details
      Keywords: Business Startups; Entrepreneurship; Cost; Financing and Loans; Personal Finance; Human Capital; Wealth; Denmark
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      Nanda, Ramana. "Cost of External Finance and Selection into Entrepreneurship." Harvard Business School Working Paper, No. 08-047, January 2008.
      • October 2007 (Revised March 2008)
      • Case

      Dove: Evolution of a Brand

      By: John A. Deighton
      Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
      Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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      Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
      • October 2007 (Revised April 2009)
      • Case

      TH!NK: The Norwegian Electric Car Company

      By: Joseph B. Lassiter III and David Kiron
      On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
      Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway
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      Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
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