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Publications

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  • All HBS Web  (445)
    • News  (105)
    • Research  (264)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (92)

Show Results For

  • All HBS Web  (445)
    • News  (105)
    • Research  (264)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (92)
← Page 13 of 445 Results →
  • 24 Apr 2014
  • News

A commitment to conservation supports the bottom line

firm, achieves that balance, in part, through a vehicle known as a “conservation easement.” The firm buys land and then sells the development rights to conservation groups. The sale of these rights generates an early, partial return to... View Details
  • 17 Feb 2016
  • News

The Power of Art

in San Francisco. ArtLifting’s chief operating officer Kelly McKenna (MBA 2015) told the Times that the company is gearing up for dramatic growth: “We have the funding right now, but it isn’t going to be here forever This is a critical year to grow sales, and we’re... View Details
  • Web

Courses by Faculty Unit - Course Catalog

Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 Business at the... View Details
  • 25 Oct 2016
  • First Look

October 25, 2016

about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction).... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2005
  • News

One-on-One with Peter Cuneo

film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately... View Details
Keywords: Julia Hanna; comic books; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

sales and no earnings went public with market valuations in the billions of dollars before falling to the ground little more than a year ago. But that's as far as the analogy goes, according to Yoffie. 'no Room For Error' "Post-crash... View Details
Keywords: by Jim Aisner
  • 19 Jul 2004
  • Research & Ideas

Why Innovations Sit on the Shelf

about what they've learned, and what changes they're planning. This collective, public conversation was critical when sales managers at Mattel Canada were trying to initiate a different kind of innovation: introducing a new View Details
Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader
  • 23 Nov 1999
  • Research & Ideas

What’s Your Strategy for Managing Knowledge?

Ernst & Young. Love was preparing an important bid for a large industrial manufacturer that needed help installing an enterprise resource planning system. He had already directed projects for implementing information systems for... View Details
Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting
  • 13 Mar 2018
  • First Look

March 13, 2018

historians in recent years, academic research on business groups has, to date, remained within the boundary of emerging markets. The major aim of this volume is to explore the long-term evolution of different varieties of large View Details
Keywords: Sean Silverthorne
  • 20 Dec 2022
  • News

Singing to the Corn

acquisition by WorldCom, Keen joined Level 3, a startup competitor—but was fired when his strategic recommendations for expansion didn't align with upper management's. At that point, Keen made good on his HBS application essay and joined Cherokee Nation View Details
  • 29 May 2012
  • First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
Keywords: Sean Silverthorne
  • 01 Jan 2007
  • News

Donna L. Dubinsky, MBA 1981

Embroidery. There she experienced all aspects of a small business, from sales to quality control to delivering merchandise. "Every businessperson should have sales experience," she says. "That's where the... View Details
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

of him and his company. But eventually, when sales of his breakthrough, no-frills Model T began to flag because car buyers became interested in style, not just functionality, Ford refused to face facts. He denied that the world had moved... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 25 Aug 2022
  • News

Case Study: Sound Check

making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • Profile

John Smith-Ricco

by how multi-faceted everyone is here. The business titles don’t really speak to their passions or the ways in which they contribute on campus. At the Social Enterprise Club and Conference, for example, so many different kinds of people... View Details
  • 01 Jan 2003
  • News

Greylock

retired U.S. Army brigadier general) Georges F. Doriot, who had founded American Research & Development Corp. (AR&D) in 1946, the first public venture capital firm in the United States. As the American economy began to soar after World War II, Doriot saw the need for... View Details
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

the United States, two new states, Alaska and Oregon, as well as the District of Columbia had legalized the recreational sale of marijuana. They joined Washington and Colorado, which legalized pot in the 2012 election, as well as two... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 01 Mar 2023
  • News

Is AI OK?

and attention, generosity and fairness. She cofounded pymetrics to capitalize on those existing tools. Polli and her partners developed a collection of gamified assessments and used them to evaluate top performers in various roles, like View Details
Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance
  • 21 Oct 2014
  • First Look

First Look: October 21

literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
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