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October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Auto Industry

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

September 1993 (Revised January 2007)
Case

British Satellite Broadcasting versus Sky Television

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students... View Details

Keywords: Competition; Technology Adoption; Telecommunications Industry; Great Britain

June 1983 (Revised April 1991)
Case

Dominion Engineering Works

By: Christopher A. Bartlett

Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details

Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification

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January 2002 (Revised January 2004)
Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang

Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details

Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States

February 1995
Case

Promus Companies, The: Harrah's Casinos

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details

Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey

July 2002 (Revised August 2002)
Case

Washington Hospital Center (C): Progress and Prospects, 1995-2001

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied and Dr. Mark Smith have already transformed a "worst-in-area" emergency medicine department into the best in the area. Industry-wide and hospital system-specific challenges remain, including their newest project of national importance--creating an... View Details

Keywords: History; Higher Education; Organizational Culture; Medical Specialties; Technological Innovation; Change Management; Nonprofit Organizations; Expansion; Crisis Management; Health Care and Treatment; Health Industry; District of Columbia

December 2012 (Revised May 2014)
Case

Hotel Ivory

By: Arthur I Segel, Nicolas P. Retsinas and Jonathan Lo

Cheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently owned hotel, on the Ivory Coast. However, he has had trouble raising money for the investment beyond friends and family. Through contacts in the... View Details

Keywords: Real Estate; Emergent Countries; Investing; Entrepreneurial Finance; Debts; Cash Flow; Quantitative Analysis; Financing; Development Stage Enterprises; Small ＆ Medium-sized Enterprises; Africa; Ivory Coast; Venture Capital; Emerging Markets; Property; Investment; Accommodations Industry; Accommodations Industry; Africa

January 2015 (Revised September 2017)
Case

Omar Selim: Building a Values-Based Asset Management Firm (A)

By: George Serafeim, Rebecca Henderson and Shannon Gombos

The sustainable investing market was a recent phenomenon in the first decade of the 21st century. However, an increasing number of investors began to integrated Environmental, Social and Governance (ESG) issues in investment decisions. At Barclays Capital, Omar Selim... View Details

2014
Working Paper

The Global Agglomeration of Multinational Firms

By: Laura Alfaro and Maggie Chen

The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details

Keywords: Geographic Location; Multinational Firms and Management; Globalized Markets and Industries; Market Entry and Exit; Industry Clusters

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

January 2013 (Revised October 2015)
Case

Pittsburgh

By: Eric Werker, Meg Rithmire, Benjamin Kennedy and Andrew Knauer

The case narrates the development of Pittsburgh from the 1940s to 2012. It analyzes the collapse of the steel industry in the early 1980s, the city's subsequent decline, and the city's later re-emergence as a hub for higher education, the tech sector, and the... View Details

May 2006 (Revised April 2009)
Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details

Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

2009
Book

Merchants to Multinationals

Merchants to Multinationals examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and... View Details

Keywords: Trade; Foreign Direct Investment; Multinational Firms and Management; Business History; Alliances; Groups and Teams; Distribution Industry; Africa; Asia; Great Britain; Latin America

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

few of the recent emerging trends that digital has brought along, have entered the business vocabulary, captivated the attention of scholars and practitioners alike, and are now at the center of every company’s strategic thinking. It is... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

2014
Book

Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond

By: Aldo Musacchio and Sergio G. Lazzarini

In this book we describe the transformation of state capitalism from a model in which governments owned and ran corporations and broadly controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a... View Details

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23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

How does an industry get born? To answer that question, it helps to turn the microscope on one fairly new industry: biotechnology. A still further way to get inside this question, according to HBS professor Monica C. Higgins, is to take a... View Details

Keywords: by Martha Lagace & Mallory Stark

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

industries, including bars and restaurants, retailers, and hotels, forcing many to close their doors for good. But while many service-oriented companies were permitted to gradually reopen with precautions in place, the cruise industry had... View Details

Keywords: by Michael Blanding; Travel

March 2010 (Revised June 2011)
Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea

June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

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