Publications
Publications
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- All HBS Web
(1,558)
- Faculty Publications (308)
- February 1991
- Teaching Note
General Electric Plastics: Organizing the Marketing Function, Teaching Note
Teaching Note for (9-591-029). View Details
- February 1991
- Teaching Note
Matsushita Electric Industrial (MEI) in 1987, Teaching Note
Teaching Note for (9-388-144). View Details
Keywords: Electronics Industry
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
By: Robert S. Kaplan
Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details
- May 1990
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video
- March 1990 (Revised December 1995)
- Teaching Note
Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note
By: Lynda M. Applegate and Julie H. Hertenstein
- December 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)
By: Lynda M. Applegate and Julie H. Hertenstein
- November 1989 (Revised June 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)
By: Lynda M. Applegate and Julie H. Hertenstein
Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details
- January 1989 (Revised September 1995)
- Case
Westinghouse Electric Corp.: Automating the Capital Budget Process (A)
By: Lynda M. Applegate and Julie H. Hertenstein
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)
By: Lynda M. Applegate and Julie H. Hertenstein
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B3)
By: Lynda M. Applegate and Julie H. Hertenstein
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details
- January 1989 (Revised April 1991)
- Case
General Electric: Valley Forge (A)
By: Robert L. Simons
A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details
- November 1988 (Revised May 1990)
- Case
General Electric Lighting Business Group: The High-Speed Horizontal Project
Keywords: Electronics Industry