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- Faculty Publications (215)
Show Results For
- All HBS Web (352)
- Faculty Publications (215)
- May 2021 (Revised February 2025)
- Teaching Note
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
Return to Alumni Achievement Awards main page TIMELINE 1970 Born, Oakland, California 1993 Earns BA, Political Economy, UC Berkeley 1993 Joins McKinsey, Business Analyst 1998 Earns MBA/MPA 1998 Joins Consolidation Capital Corp., VP View Details
Keywords: Susan Young
- February 2020 (Revised June 2020)
- Background Note
China Commerce 2020
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details
Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Retail Industry; Technology Industry; Consumer Products Industry; China
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "China Commerce 2020." Harvard Business School Background Note 820-014, February 2020. (Revised June 2020.)
- May 2021 (Revised August 2021)
- Supplement
Zara: An Integrated Store and Online Model (A) and (B)
By: Antonio Moreno and Anibha Singh
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
predicted that his expertise in the business of flight would one day take him beyond the stratosphere and into cyberspace, and to an important role in the e-commerce revolution. After working in nearly every facet of the airline industry... View Details
Keywords: James E. Aisner
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
leadership. I learned the importance of balancing strategy with execution, and how to navigate unanticipated challenges. I learned the value of the alumni network—the willingness of HBS alumni to support one another, no matter where they... View Details
- August 2014
- Case
Rent the Runway (Abridged)
By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users. Most e-commerce... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 10 Sep 2014
- Blog Post
A Summer Reflection
people for my project plus learn about other interesting teams. Overall I had a great summer, and I learned a lot about e-commerce and even more about building trust and influence with people both in Bentonville and at dotcom in San... View Details
- June 2016
- Teaching Note
Relating to Peapod
By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details
- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
e-books through its own iBooks app, so why would [Apple] ever say yes?" Such questions intrigued Zhu, whose research covers competitive strategy and innovation in high-tech industries. Along with Ron Adner of Dartmouth and Jianqing Chen... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in e-commerce revenue for the category.... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
locations and retailers to provide ‘real world’ ($) rewards to players.” Many alumni see possibilities and potential in other areas: “Augmented reality can definitely revolutionize e-commerce and mobile-friendly brand apps,” said Ameera... View Details
Keywords: Arts, Entertainment
- 17 Sep 2013
- First Look
First Look: September 17
that participants who chose by mind wandering would evaluate their outcome as inferior to participants who deliberated (Experiment 1), participants who used mind wandering as a decision strategy evaluated their choice just as positively... View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
huge motivation to try something like this." Amazon is not the first to try launching its own shopping holiday. Chinese e-commerce behemoth Alibaba manufactured its own event in 2009 with "Singles Day," which takes place on... View Details