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William F. Kerby

Kerby was responsible for building the Wall Street Journal into the second largest national newspaper in the Unites States with a circulation in excess of 2 million. He championed the company’s diversification from a one-newspaper journal... View Details

Keywords: Publishing & Print Media

Robert D. Stuart, Jr.

Joining the family firm after serving in World War II, Robert Jr. was responsible for Quaker Oats’ biggest diversification since his Uncle John was president. Much of Stuart’s expansion came in non-food business areas, his most notable... View Details

Keywords: Food & Tobacco

Michel C. Bergerac

Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of companies in such areas as drugs, vision care, and medical diagnostics, the expanded health care... View Details

Keywords: Personal Care & Home Products

31 Oct 2019
Video

Jaime Augusto Zobel de Ayala

Jaime Augusto Zobel de Ayala, Chair of the Philippines-based Ayala Group, with interests in real estate, public infrastructure, insurance, and banking, discusses how the government’s liberalization program in... View Details

Thomas F. Manville

Manville introduced approximately 1,300 products, mainly made of asbestos. During the quarter-century of his successful presidency, he set a precedent for highly conservative management. He was renown for his great salesman-skills, View Details

Keywords: Construction & Real Estate

Alvin G. Brush

In 1935, American Home Products purchased Brush’s company, Affiliated Products, Incorporated and installed Brush as AHP’s new CEO. Over the next thirty years, Brush presided over a massive growth and diversification plan, purchasing... View Details

Keywords: Healthcare

27 Sep 2019
Video

Ronnie Screwvala

Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990, discusses how UTV diversified into new areas as it searched for gaps for audiences which could be filled, seeking to pre-empt trends... View Details

27 Jul 2021
Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, describes diversifying first into different magazine variations by launching regional editions of India Today, Business Today, men’s health, and moving into women’s lifestyle magazines and acquiring... View Details

09 Oct 2020
Video

Mahbubur Rahman

Mahbubur Rahman, who had already started trading, banking and insurance businesses in Bangladesh, explains why he entered newspaper publishing, and how this business has become profitable despite the experience of peers. View Details

Robert F. Bensinger

Bensinger, the last Brunswick family member to run the company, is credited with the company’s survival and prosperity. Taking the helm of the family company at the brink of the Depression, Bensinger embarked on a growth and View Details

Keywords: Fabricated Goods

Video

Jorge Cárdenas Gutiérrez

Jorge Cárdenas Gutiérrez, former General Manager of the FNC, articulates the strategies he undertook to differentiate and add value to Colombian coffee products. View Details

Morse G. Dial

Dial was instrumental in the growth and diversification of Union Carbide. He strongly supported research and development, and it was with this foresight that Union Carbide was able to become a leading producer of chemicals and plastics. View Details

Keywords: Chemicals & Industrial

Eugene R. Olson

Olson continued Deluxe’s market dominance in check printing while laying the foundation for its electronic diversification and expansion. He oversaw the acquisition of businesses that produce computer forms and emboss and encode plastic... View Details

Keywords: Finance

September 2004
Article

Diversity as Strategy

By: David A. Thomas

Keywords: Diversification

Citation

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Robert B. Shetterly

Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household product to... View Details

Keywords: Personal Care & Home Products

Walter A. Fallon

Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details

Keywords: Fabricated Goods

31 Oct 2019
Video

Binod Chaudhary

Binod Chaudhary, the prominent Nepalese entrepreneur, describes how under his leadership his diversified group has moved into new businesses, and how seizing these opportunities has influenced the trajectory of... View Details

05 Feb 2020
Video

Abbas Akbarally

Abbas Akbarally, the Chair of Akbar Brothers which is Sri Lanka’s and the world’s largest tea company, discusses why and how his firm began diversifying it’s portfolio by importing and selling cement.

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04 Feb 2020
Video

Savannah Maziya

Savannah Maziya, the founder of South Africa-based Bunengi Holdings, recounts how her involvement in the mining industry naturally led to involvement in both infrastructure and agriculture as the business needed to supply logistics as well as food for its workers. View Details

Wayne Hicklin

Hicklin played a critical role in the international expansion of Avon and its diversification into new product lines, most notably apparel for men and women. Capping off his 43-year career, Hicklin doubled Avon’s sales and earnings... View Details

Keywords: Personal Care & Home Products