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  • February 2021
  • Case

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did... View Details
Keywords: Solar Energy; Business Model; Business Startups; Developing Countries and Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda
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  • January 2021 (Revised March 2021)
  • Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

systems of adherence. Case 1: Learn and deploy new information Geographic diversification is often seen by managers as a useful way to tap into new sources of growth. In case of a pandemic, a specific form of geographic... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • Web

2024 Reunion Presentations - Alumni

Diversification will help you navigate change and mitigate uncertainty. When—not if—your needs change, you can and should rebalance. Participants will leave this session with a new model that upends their previous notions about work/life... View Details
  • 13 Jun 2017
  • Research & Ideas

Why Global Investments Are Still a Good Bet

Wang and John Zhou, Global Portfolio Diversification for Long-Horizon Investors has become one of the top downloaded papers on the online Social Science Research Network, sparking intense interest in the value of View Details
Keywords: by Michael Blanding; Financial Services

    William F. Kerby

    Kerby was responsible for building the Wall Street Journal into the second largest national newspaper in the Unites States with a circulation in excess of 2 million. He championed the company’s diversification from a one-newspaper journal... View Details
    Keywords: Publishing & Print Media

      Robert D. Stuart, Jr.

      Joining the family firm after serving in World War II, Robert Jr. was responsible for Quaker Oats’ biggest diversification since his Uncle John was president. Much of Stuart’s expansion came in non-food business areas, his most notable... View Details
      Keywords: Food & Tobacco

        Michel C. Bergerac

        Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of companies in such areas as drugs, vision care, and medical diagnostics, the expanded health care... View Details
        Keywords: Personal Care & Home Products
        • Video

        Jorge Cárdenas Gutiérrez

        Jorge Cárdenas Gutiérrez, former General Manager of the FNC, articulates the strategies he undertook to differentiate and add value to Colombian coffee products. View Details

          J. Peter Grace

          Grace dramatically grew the company through massive diversification efforts. In 1950, Latin American operations brought in 60% of W.R. Grace & Company sales. Grace’s diversification efforts decreased the... View Details
          Keywords: Chemicals & Industrial
          • 27 Sep 2019
          • Video

          Ronnie Screwvala

          Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990, discusses how UTV diversified into new areas as it searched for gaps for audiences which could be filled, seeking to pre-empt trends... View Details

            Morse G. Dial

            Dial was instrumental in the growth and diversification of Union Carbide. He strongly supported research and development, and it was with this foresight that Union Carbide was able to become a leading producer of chemicals and plastics. View Details
            Keywords: Chemicals & Industrial

              Eugene R. Olson

              Olson continued Deluxe’s market dominance in check printing while laying the foundation for its electronic diversification and expansion. He oversaw the acquisition of businesses that produce computer forms and emboss and encode plastic... View Details
              Keywords: Finance

                Robert B. Shetterly

                Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household product to... View Details
                Keywords: Personal Care & Home Products

                  Walter A. Fallon

                  Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details
                  Keywords: Fabricated Goods
                  • 31 Oct 2019
                  • Video

                  Jaime Augusto Zobel de Ayala

                  Jaime Augusto Zobel de Ayala, Chair of the Philippines-based Ayala Group, with interests in real estate, public infrastructure, insurance, and banking, discusses how the government’s liberalization program in... View Details
                  • 27 Jul 2021
                  • Video

                  Aroon Purie

                  Aroon Purie, Chairman and Editor-in-Chief of India Today, describes diversifying first into different magazine variations by launching regional editions of India Today, Business Today, men’s health, and moving into women’s lifestyle magazines and acquiring... View Details
                  • 09 Oct 2020
                  • Video

                  Mahbubur Rahman

                  Mahbubur Rahman, who had already started trading, banking and insurance businesses in Bangladesh, explains why he entered newspaper publishing, and how this business has become profitable despite the experience of peers. View Details

                    Wayne Hicklin

                    Hicklin played a critical role in the international expansion of Avon and its diversification into new product lines, most notably apparel for men and women. Capping off his 43-year career, Hicklin doubled Avon’s sales and earnings... View Details
                    Keywords: Personal Care & Home Products
                    • Video

                    Vimal Shah

                    Vimal Shah, Co-Founder and Chairman of Kenya-based Bidco Africa, outlines his focus on fast-moving consumer goods, emphasizing the importance of adapting to consumer demands and a growing population, while leveraging technologies such as fintech to support sustainable... View Details