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← Page 13 of 1,613 Results →
  • April 2018
  • Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Technology Industry; Technology Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank. "Formlabs: Selling a New 3D Printer." Harvard Business School Teaching Note 818-127, April 2018.
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

power-consuming cooling fan," according to the case. Despite these design and technological advances, the XO laptop has faced its biggest challenges in the realm of adoption and diffusion, says Quelch. Although it is set for View Details
Keywords: by Martha Lagace; Computer
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

a global soft drink manufacturing and distribution network; that knowledge is spread out among many people at Coca-Cola. He would need access to years of data on marketing efforts, consumption patterns, etc. He would need to walk out with... View Details
Keywords: by Kristen Senz; Technology
  • October 2022 (Revised December 2022)
  • Case

Aphro Beverages

By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
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Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
  • May 2011 (Revised July 2012)
  • Exercise

Remicade/Simponi: Confidential Instructions for Merck

By: Guhan Subramanian and Rhea Ghosh
This two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs. View Details
Keywords: Price; Rights; Agreements and Arrangements; Negotiation Deal; Problems and Challenges; Risk and Uncertainty; Pharmaceutical Industry
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Subramanian, Guhan, and Rhea Ghosh. "Remicade/Simponi: Confidential Instructions for Merck." Harvard Business School Exercise 911-044, May 2011. (Revised July 2012.)
  • 31 Aug 2007
  • Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
  • May 1981 (Revised May 1985)
  • Case

MEM Co., Inc.

By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
  • October 1995
  • Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
  • September 1995 (Revised October 1995)
  • Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Information Technology Industry; Information Technology Industry
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Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
  • January 2021
  • Case

Toyota and Its Labor Union in Argentina (A)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
In 2011, Daniel Herrero, CEO of Toyota Argentina (TASA) since 2010, was about to meet with the Secretary-General of the union representing automotive industry workers in the country. The company produced vehicles in Argentina since 1997 at their plant at Zárate, and,... View Details
Keywords: Manufacturing Performance; Bargaining; Production; Performance; Labor Unions; Labor and Management Relations; Fairness; Factories, Labs, and Plants; Auto Industry; Argentina
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Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (A)." Harvard Business School Case 721-394, January 2021.
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • Article

U.S. Multinationals in British Manufacturing before 1962

By: G. Jones and Frances Bostock
This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details
Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain
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Jones, G., and Frances Bostock. "U.S. Multinationals in British Manufacturing before 1962." Business History Review 70, no. 2 (Summer 1996): 207–256.
  • September 2002 (Revised June 2003)
  • Case

Cartier v. Metro

Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details
Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union
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Bagley, Constance E., and Claude Mosseri-Marlio. "Cartier v. Metro." Harvard Business School Case 803-054, September 2002. (Revised June 2003.)
  • March 1987 (Revised June 1988)
  • Supplement

Donna Dubinsky and Apple Computer, Inc. (D)

Accompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her... View Details
Keywords: Distribution; Computer Industry; United States
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Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Inc. (D)." Harvard Business School Supplement 487-077, March 1987. (Revised June 1988.)
  • 27 Feb 2018
  • HBS Seminar

Lin William Cong, University of Chicago Booth School of Business

  • September 1999 (Revised August 2000)
  • Case

Roadside Attractions LLC

By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details
Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry
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Lassiter, Joseph B., III, John T. Gourville, and Nicole Tempest. "Roadside Attractions LLC." Harvard Business School Case 800-015, September 1999. (Revised August 2000.)
  • Fall 2018
  • Article

What Problems Will You Solve with Blockchain?: Before Jumping on the Bandwagon, Companies Need to Carefully Consider how Ledger Technologies Fit into their Overall Strategy

By: Teppo Felin and Karim R. Lakhani
Distributed ledger technologies — collectively known as blockchain — have burst onto the business scene, accompanied by a significant amount of hype.They are widely expected to disrupt existing industries and lead to the creation of new types of companies. Some of the... View Details
Keywords: Blockchain; Technology Adoption; Strategy; Business Processes; Innovation Strategy
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Felin, Teppo, and Karim R. Lakhani. "What Problems Will You Solve with Blockchain? Before Jumping on the Bandwagon, Companies Need to Carefully Consider how Ledger Technologies Fit into their Overall Strategy." Reprint 60115. MIT Sloan Management Review 60, no. 1 (Fall 2018).
  • March 2010
  • Supplement

Whose Money Is It Anyway? (C)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon
The case describes how the Brigham and Women's Physicians Organization and its corporate parent resolved the issue of how the disputed funds would be distributed and used. View Details
Keywords: Corporate Governance; Business Subsidiaries; Organizational Design; Conflict and Resolution; Resource Allocation; Health Industry
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Narayanan, V.G., Richard G. Hamermesh, and Rachel Gordon. "Whose Money Is It Anyway? (C)." Harvard Business School Supplement 810-031, March 2010.
  • August 1997
  • Background Note

Accounting for Manufacturing Companies

By: Srikant M. Datar
The accounting for a manufacturing company is examined, including the flow of costs from raw materials to work in process to finished goods and the distribution between an inventoriable or product cost and a noninventoriable or period cost. View Details
Keywords: Cost Accounting; Product; Cost; Distribution; Accrual Accounting; Accounting; Manufacturing Industry
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Datar, Srikant M. "Accounting for Manufacturing Companies." Harvard Business School Background Note 198-019, August 1997.
  • December 1978 (Revised January 1986)
  • Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
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