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- All HBS Web (602)
- Faculty Publications (109)
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 17 Jun 2014
- First Look
First Look: June 17
features of relational pluralism inside and across organizations. We conclude with a discussion of future directions for research. August 2013 Psychological Science A 'Present' for the Future: The Unexpected Value of Rediscovery By:... View Details
Keywords: Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
wide range of issues—from corporate governance and executive pay, to strategic direction and excessive corporate overhead. Yet one of the most common concerned the scope of the corporation. In many cases, activists demanded the splitting... View Details
Keywords: Sean Silverthorne
- 22 Apr 2014
- First Look
First Look: April 22
more profitable lending, their power is muted by both deferred compensation and the limited liability typically enjoyed by credit officers. Second, we present direct evidence that incentive contracts distort judgment and beliefs, even... View Details
Keywords: Sean Silverthorne
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
issue of Medtronic's performance standards, I found that goals and deadlines were routinely set, missed, and then simply adjusted. Poor performance was rationalized by excuses. Even incentive payments were adjusted upward to reflect these excuses. As a result, View Details
Keywords: by Bill George
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
relationship between friendship formation and self-reported health but not diet. This study provides evidence for both an indirect effect of friendship formation on self-reported health via perceived social support and a direct effect of... View Details
Keywords: Sean Silverthorne
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- 28 May 2008
- First Look
First Look: May 28, 2008
institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing... View Details
Keywords: Martha Lagace
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
different ordering and return procedures and system interfaces to each distributor and direct manufacturer with whom they trade, causing them to spend valuable resources in back-office operations (50 percent by some estimates), which they... View Details
Keywords: by Andrew McAfee
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and services and, if so, how? Is selling... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product View Details
Keywords: Dina Gerdeman
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
financial projections for the firm. Profitability analysis begins with calculating the revenue the firm will generate from sales of its products. Then, an analysis of variable and fixed costs is undertaken. Finally, these numbers are used... View Details
Keywords: by Sarah Jane Gilbert
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 17 Jan 2012
- First Look
First Look: January 17
studies the direct effects of managers' biases and nonstandard preferences on their decisions. We review relevant psychology, economic theory and predictions, empirical challenges, empirical evidence, new View Details
Keywords: Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
through gifts when they ask their friends to buy from eBay Consider the key features of this strategy. First, the social engagement eBay facilitates is directly related to strategic goals of the company—increased sales or lower cost. The... View Details
- 10 Feb 2015
- First Look
First Look: February 10
http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0095/gfkmir-2014-0095.xml February 2015 Emerging Trends in the Social and Behavioral Sciences: Interdisciplinary Directions Diversity in Groups By: Fernandes, Catarina, and... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
aimed at increasing female labor force participation to compensate for Japan's aging population, reforms of the electric power sector directed at reducing electricity costs, and efforts designed to promote the "health and longevity... View Details
Keywords: Sean Silverthorne
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
architect of the course, emphasized the idea that capitalists could be defined as people who "put bets on the future"—by, for instance, making investments, opening sales campaigns, and founding new firms. The subject of forecasting, I... View Details
Keywords: by Sean Silverthorne
- 15 Aug 2005
- Research & Ideas
The Founding CEO’s Dilemma: Stay or Go?
the person who was best suited to lead the early stage of company development is no longer the best person to continue leading the company. Now, the product has to be sold: You have to create a sales organization, manage multiple... View Details