Digital Strategy - Publications - Faculty & Research

25 Mar 2021
News

Alumni Honor Nitin Nohria and Support His Legacy

low- and middle-skill workers, particularly those considered essential during the recent pandemic, and offers companies strategies for reaching them (coauthored by Professor of Management Practice Joseph B. Fuller, who co-leads the... View Details

01 Dec 2001
News

September 11: A Community Reflects

and recently headed the company's digital strategy unit in Europe. Classmates remembered Iskandar's intelligence, humor, and easygoing smile; his "amazing" insights on cases; his positive outlook on life;... View Details

Keywords: Susan Young;Deborah Blagg

01 Dec 2022
News

Educating, Connecting, and Mobilizing Around Climate Change

Charles M. Williams Professor of Business Administration George Serafeim’s research increasingly focuses on the intersection between sustainability and digital transformation. Over the years his research has spanned four main areas:... View Details

Keywords: Jennifer Gillespie

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

the art world with affordable pieces of art," says Endine, the former founding CEO of Sweetriot. Art Rioting allows visitors to support artists by purchasing artwork to be used as digital backgrounds. "I love building sweet movements to... View Details

15 Dec 2015
News

The Year in Ideas 2015

innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

01 Dec 2016
News

Alumni Books of 2016

Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

authors argue that meticulous integration management is the key to success in M&A transactions, half of which are unsuccessful because this key factor is neglected. This practical manual helps managers optimize and streamline their growth View Details

Publications