Digital Strategy - Publications - Faculty & Research

15 Jun 2021
News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

01 Dec 1996
News

Starting Up and Starting Over

section focusing on the startup phase (taught by Professor Patrick Liles) and the other on operational problems and strategies (taught by Professor Dick Dooley). Dooley went on to pioneer the Smaller Company Management Program (now the... View Details

01 Mar 2011
News

Making Their Way

Chirchirillo was able to establish a foothold in China. That import model, however, was only intended to be an interim strategy to build a global capability, and in 2008, Chirchirillo purchased a precision metal-stamping company in... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

01 Dec 2015
News

Leading Boston and Beyond

Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

01 Mar 2003
News

Inside the Revolution

“This is where the action is, in the zeroes and the ones.” While the kids lean forward to catch his next act, Enriquez projects on a screen an image filled with 1s and 0s. “This is digital code, the most powerful language in the world,”... View Details

Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2016
News

Alumni Books of 2016

Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

authors argue that meticulous integration management is the key to success in M&A transactions, half of which are unsuccessful because this key factor is neglected. This practical manual helps managers optimize and streamline their growth View Details

01 Dec 2000
News

Latin America's Decade

common issues most Latin American countries are dealing with. It's a factor that constrains business strategy across the region." Latin America's equity markets are thin and capital is scarce, Ghemawat says, with the result that companies... View Details

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Hospitality; Securities, Commodities, and Other Financial Investments; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

Publications