Publications

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

let go In today’s world, vision and strategy are still essential, but the ability to orchestrate collective action—co-creation instead of top-down direction—has never been more important. To this end, leading in the View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

Web

Winning with Digital Platforms Online Course | HBS Online

digital platforms' unique properties, opportunities, and risks, and develop scalable strategies that drive growth and deliver a competitive advantage. 5 weeks 6-7 hours per week 5 modules Self-Paced with... View Details

29 Jul 2022
News

Closing the Gap Between Digital Marketing Spending and Performance

Web

Strategy Awards & Honors - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Juan Alcacer : Received the 2024 HBS Student Association Faculty Teaching Award for exceptional contributions to the experience of the... View Details

February 2021
Case

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris

In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did... View Details

Keywords: Solar Energy; Business Model; Business Startups; Developing Countries and Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda

2020
Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis

What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details

Keywords: Brands and Branding; Adaptation; Strategy

Read Now

July 2010 (Revised April 2016)
Teaching Note

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse

Teaching Note for 510092. View Details

Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry

October 2015
Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar

BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details

Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We asked professors from Harvard... View Details

Keywords: by Danielle Kost

02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

information age in which the “product” is readily shared, can’t be hoarded, and is a result of a network, how will it be feasible for regulators and courts to prohibit business relationships or “break up” business strategies in which one... View Details

Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. The distinction between digital and social View Details

Keywords: by Carmen Nobel

September–October 2017
Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani

A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details

Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry

Find at Harvard

Register to Read

March 2011
Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse

Keywords: Marketing Strategy; Technology

24 Aug 2021
News

Where Digital Transformations Go Wrong in Small and Midsize Companies

Research Summary

Overview

By: Chiara Farronato

Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details

Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy

Web

America's Digital Divide: Where Workers Are Falling Behind | Working Knowledge

Data and Technology America's Digital Divide: Where Workers Are Falling Behind Featuring Shane M. Greenstein and Raffaella Sadun . By Danna Lorch on February 10, 2025 . With rural areas significantly lagging behind cities in computer use,... View Details

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details