Digital Economy - Publications - Faculty & Research

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

company. Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract— Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by... View Details

Keywords: Dina Gerdeman

03 Mar 2009
First Look

First Look: March 3, 2009

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408095 Big Spaceship: Ready to Go Big? Harvard Business School Case 409-047 Big Spaceship, a digital marketing agency, faced a rather big challenge: How to... View Details

Keywords: Martha Lagace

09 Sep 2008
First Look

First Look: September 9, 2008

power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between... View Details

Keywords: Sean Silverthorne

08 Jun 2010
First Look

First Look: June 8

Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president,... View Details

Keywords: Martha Lagace

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

to do something different to get it to happen. Q: What connections did the students make to business? A: One of the characteristics of what we call creative economy firms—design firms, media firms, etc.—which is uncomfortable for many... View Details

Keywords: by Martha Lagace; Music

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary... View Details