Digital Distribution - Publications - Faculty & Research

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Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

China and also became a major source of currency. 16 Millions of dollars’ worth of opium were imported into the country, distributed into the interior, and sold at retail shops and smoking houses. “Apart from criticizing the negative... View Details

01 Dec 2022
News

Future Vision

Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

30 Aug 2011
First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in View Details

Keywords: Sean Silverthorne

Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Serving the Public Interest Through Competition: British Railroads Through comparative analysis of railroads in the United States and... View Details

25 Aug 2003
Research & Ideas

Why IT Does Matter

effectiveness has come the ability to do things truly differently. American Hospital Supply's distribution software and American Airlines' SABRE reservation system are examples of victories in past technologies. The firms were the first... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

jumped on the bandwagon to some extent. It's partnered with Novell to put some of Microsoft's technologies on Linux and other open platforms. The Mono project consists of porting the .NET framework onto Linux, and the Moonlight project is about providing an offer of... View Details

Keywords: by Julia Hanna; Web Services

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National Markets - The Art of American Advertising

small shop, or through itinerant peddlers. Retailers distributed basic goods, for example textiles and grains, to general merchants, while regional enterprises manufactured products such as tractors and looms. Given the steady demand for... View Details

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details

Keywords: by Boris Groysberg and Sarah Abbott

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Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

of rollers, a pod, attached to the positive sheet, distributed a thinly spread viscous reagent that developed the negative and positive. Frederick J. Binda worked on the creation of the chemical pod that developed the negative and... View Details

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

Writers may lament the uncertainties of the digital age, as many turn to online markets to distribute their work with no promises of fame or fortune. But when authors are guaranteed a cut of their own book... View Details

Keywords: by Pamela Reynolds

24 Feb 2020
Research & Ideas

The Hidden Vulnerabilities of Open Source Software

is difficult to fully understand the health and security of FOSS because 1) by design, it is distributed in nature so there is no central authority to ensure quality and maintenance, and 2) FOSS can be freely copied and modified, so it is... View Details

Keywords: by Frank Nagle and Jenny Hoffman; Computer

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

vaccination efforts. In contrast to the product-centric view employed to develop and distribute the vaccines, the shots-in-arms problem of convincing people to be vaccinated requires patient- or customer-centric solutions. [div... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

working on a major advance in science or technology to (1) be properly financed; (2) go through the extremely difficult periods of study, invention, development, engineering, and production; or (3) afford to advertise and distribute its... View Details

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Courses by Faculty Unit - Course Catalog

Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global Poor (also listed under... View Details

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Business Economics Online Course | HBS Online

of different forms of auctions See how conjoint analysis can be used to understand customer preferences 12 hrs Module 3 Suppliers and Cost Understand fixed versus variable costs and economies of scale. Highlights The Profitability of Going View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

net-zero emissions by 2040. In the interim, we are targeting absolute GHG reductions of more than 40 percent by 2030. From the way we source our crops to the energy we use in creating and distributing our products, we are taking... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Citation

Educators

Purchase

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

other multinationals immediately detected new operational and commercial approaches across their international branches and standardized and distributed them to subsidiaries. This proactive behavior toward information was not limited to... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

Other Article

Online Discounting: Who is Leading the Race to the Bottom?

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details

Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Technology Industry; Advertising Industry; United States