Publications

December 2012
Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams

In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details

Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

26 Nov 2019
News

Collective Genius: Leading Innovation and Digital Transformation

Source: Paradox Strategies, LLC Source: Paradox Strategies, LLC Through her interactions with prominent figures in business and society, Professor Linda Hill explores what is required from leaders to deliver the promise of technology and... View Details

25 Aug 2022
News

Harnessing the Tools of the Digital Age

digitalization and data science and artificial intelligence are deployed as management and business tools,” Lakhani explains. And that means HBS needs to think differently, too. Enter the Digital, Data, and... View Details

Keywords: April White

09 Apr 2025
Video

Schneider Electric | How digital solutions are accelerating sustainability in buildings

May–June 2023
Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details

Keywords: Advertising; Digital Marketing; Outcome or Result

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

When considering how to enter the digital learning arena, HBS did what any startup would do. It began in 2012 by identifying a challenge: How to merge the unique elements of the HBS learning experience with the latest technology to create... View Details

17 Mar 2020
News

Is There a Winner in Huawei’s Digital Cold War with the U.S.?

Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details

April 2019 (Revised February 2020)
Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details

Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy; Banking Industry; Technology Industry

September 2023 (Revised July 2024)
Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago

Set in 2017, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia

October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

Janet Kraus doesn’t wear a hoodie. She doesn’t live in Silicon Valley. She doesn’t write code. And she isn’t, perhaps most significantly, a straight, white, 20-something man. “I have built tech-enabled businesses,” says the HBS Entrepreneur-in-Residence, a 48-year-old... View Details

Keywords: April White

08 May 2015
News

Ubiquitous digital connectivity is now essential to competitiveness

Marco Iansiti, the David Sarnoff Professor of Business Administration, believes all businesses—both established and startup—must embrace digital transformation. Iansiti’s analysis of innovation in View Details

November 1998 (Revised November 2001)
Case

BMW AG: The Digital Car Project (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details

Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry