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    • All HBS Web  (1,122)
      • Faculty Publications  (307)

      DifferentiationRemove Differentiation →

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      • July 2008
      • Case

      Hilton Hotels: Brand Differentiation through Customer Relationship Management

      By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
      This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
      Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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      Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
      • July 2008
      • Teaching Note

      Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)

      By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
      Teaching Note for [809029]. View Details
      Keywords: History; Strategy; Customer Relationship Management; Information Technology; System; Privatization; Brands and Branding; Accommodations Industry
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      Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.
      • June 2008
      • Background Note

      A Note on Limited Partner Advisory Boards

      By: Josh Lerner, G. Felda Hardymon and Ann Leamon
      This note explores the limited partner advisory boards. Based on interviews with seven experienced limited partners who serve on a number of different advisory boards, it presents the roles of the advisory board, the ways it can influence the general partner, and the... View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Partners and Partnerships; Power and Influence
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      Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "A Note on Limited Partner Advisory Boards." Harvard Business School Background Note 808-169, June 2008.
      • Article

      Managing Proprietary and Shared Platforms

      By: Thomas R. Eisenmann
      In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details
      Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure
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      Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
      • May 2008
      • Article

      Real and Accrual-Based Earnings Management in the Pre- and Post-Sarbanes Oxley Periods

      By: Daniel Cohen, Aiyesha Dey and Thomas Lys
      We document that accrual‐based earnings management increased steadily from 1987 until the passage of the Sarbanes‐Oxley Act (SOX) in 2002, followed by a significant decline after the passage of SOX. Conversely, the level of real earnings management activities declined... View Details
      Keywords: Earnings Management; Governing Rules, Regulations, and Reforms; Outcome or Result
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      Cohen, Daniel, Aiyesha Dey, and Thomas Lys. "Real and Accrual-Based Earnings Management in the Pre- and Post-Sarbanes Oxley Periods." Accounting Review 83, no. 3 (May 2008): 757–787.
      • January 2008
      • Article

      Learning the Fine Art of Collaboration

      By: Alan MacCormack and Theodore Forbath
      Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details
      Keywords: Digital Platforms
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      MacCormack, Alan, and Theodore Forbath. "Learning the Fine Art of Collaboration." Forethought. Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 10–11.
      • November 2007
      • Supplement

      Teva Pharmaceutical Industries, Ltd.

      By: Tarun Khanna and Krishna G. Palepu
      How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's largest and first multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; Israel; India
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      Khanna, Tarun, and Krishna G. Palepu. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Video Supplement 708-806, November 2007.
      • September 2007
      • Case

      Tetra Pak Argentina

      By: Tarun Khanna, Krishna G. Palepu and Gustavo A. Herrero
      Deals with the hands-on management of a difficult situation facing the subsidiary of a multinational corporation (Tetra Pak) in a developing country (Argentina). The situation arises from a major economic, social, and institutional breakdown that jeopardizes the... View Details
      Keywords: Developing Countries and Economies; Financial Crisis; Currency Exchange Rate; Sovereign Finance; Multinational Firms and Management; Crisis Management; Business and Government Relations; Argentina
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      Khanna, Tarun, Krishna G. Palepu, and Gustavo A. Herrero. "Tetra Pak Argentina." Harvard Business School Case 708-402, September 2007.
      • Article

      Information or Opinion? Media Bias as Product Differentiation

      By: Bharat Anand, Rafael Di Tella and Alexander Galetovic
      Keywords: Information; Media; Prejudice and Bias; Product
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      Anand, Bharat, Rafael Di Tella, and Alexander Galetovic. "Information or Opinion? Media Bias as Product Differentiation." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007): 635–682.
      • 2007
      • Working Paper

      Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends

      By: Mihir A. Desai and Dhammika Dharmapala
      This paper investigates how taxes influence portfolio choices by exploring the response to the distinctive treatment of foreign dividends in the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA). JGTRRA lowered the dividend tax rate to 15% for American equities... View Details
      Keywords: Equity; Financial Markets; International Finance; Investment Portfolio; Government Legislation; Taxation; United States
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      Desai, Mihir A., and Dhammika Dharmapala. "Taxes and Portfolio Choice: Evidence from JGTRRA's Treatment of International Dividends." NBER Working Paper Series, No. 13281, July 2007.
      • May 2007
      • Article

      Inner Work Life: Understanding the Subtext of Business Performance

      By: Teresa M. Amabile and Steven J. Kramer
      Anyone in management knows that employees have their good days and their bad days and that, for the most part, the reasons for their ups and downs are unknown. Most managers simply shrug their shoulders at this fact of work life. But does it matter, in terms of... View Details
      Keywords: Employees; Performance; Motivation and Incentives; Perception; Practice
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      Amabile, Teresa M., and Steven J. Kramer. "Inner Work Life: Understanding the Subtext of Business Performance." Harvard Business Review 85, no. 5 (May 2007).
      • 2007
      • Text Book

      Teaching the Moral Leader: A Literature-Based Leadership Course

      By: Sandra J. Sucher

      This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details

      Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
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      Sucher, Sandra J. Teaching the Moral Leader: A Literature-Based Leadership Course. Routledge, 2007.
      • February 2007 (Revised February 2009)
      • Case

      A Differentiation Strategy at ASDA

      By: David E. Bell and Nitin Sanghavi
      The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details
      Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Retail Industry
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      Bell, David E., and Nitin Sanghavi. "A Differentiation Strategy at ASDA." Harvard Business School Case 507-047, February 2007. (Revised February 2009.)
      • January 2007 (Revised January 2008)
      • Case

      Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

      By: John A. Quelch
      Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
      Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
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      Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
      • November 2006 (Revised May 2025)
      • Case

      Eli Lilly: Developing Cymbalta

      By: Elie Ofek and Ron Laufer
      Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
      Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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      Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
      • September 2006 (Revised March 2010)
      • Case

      Teva Pharmaceutical Industries, Ltd

      By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras
      How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel
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      Khanna, Tarun, Krishna G. Palepu, and Claudine Deborah Madras. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Case 707-441, September 2006. (Revised March 2010.)
      • Article

      The Role of Differentiation Strategy in Local Telecommunication Entry and Market Evolution: 1999-2002

      By: Shane Greenstein and Michael Mazzeo
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      Greenstein, Shane, and Michael Mazzeo. "The Role of Differentiation Strategy in Local Telecommunication Entry and Market Evolution: 1999-2002." Journal of Industrial Economics 54, no. 3 (September 2006): 323–350.
      • January 2006
      • Tutorial

      Alternative Choice Decisions Analysis

      By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
      Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details
      Keywords: Cost; Profit; Revenue; Information; Management Analysis, Tools, and Techniques; Problems and Challenges; Conflict and Resolution
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      "Alternative Choice Decisions Analysis." Harvard Business School Tutorial 105-706, January 2006.
      • Article

      Coordination versus Differentiation in a Standards War: 56K Modems

      By: Angelique Augereau, Shane Greenstein and Marc Rysman
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      Augereau, Angelique, Shane Greenstein, and Marc Rysman. "Coordination versus Differentiation in a Standards War: 56K Modems." RAND Journal of Economics 37, no. 4 (Winter 2006): 889–909.
      • October 2005 (Revised February 2007)
      • Case

      Ripe 'n Ready

      By: Ray A. Goldberg and Laura Winig
      Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they... View Details
      Keywords: Quality; Brands and Branding; Competitive Strategy; Food and Beverage Industry
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      Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
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