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- All HBS Web
(6,925)
- People (16)
- News (1,064)
- Research (4,504)
- Events (28)
- Multimedia (21)
- Faculty Publications (3,066)
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- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details
Keywords: Arts, Entertainment
- 01 Aug 2002
- News
For Alumni Only: Breakthrough Insights Program Debuts
community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program View Details
Keywords: Laura Singleton
- 01 Oct 2000
- News
Faculty Retirements
elective, as well as a doctoral seminar on Research Design and Measurement. Silk's earlier work focused on developing models and measurement systems to support decisions in the area of new product View Details
- 01 Dec 2003
- News
An Authentic Leader
everything telescoped down to the short-term earnings. So CEOs became obsessed with the short-term results? We shifted from looking at business fundamentals, like growth in earnings per share, revenue generation, gains in market share,... View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
critical components of solar panels, among others. How did this happen? A big part of the reason is the outsourcing of development and manufacturing work to companies abroad. The result: a damaging deterioration in the collective... View Details
- 01 Jun 2007
- News
A Juicy Story
In the context of the computer industry at large, Professor David Yoffie explores the ups and downs of a company that’s always been a bit different in “Apple Computer, 2006.” The case poses this question: Given its 2 percent computer View Details
- 01 Mar 2012
- News
Get Creative
we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last 50 years, innovation theorist Everett Rogers told us... View Details
- 01 Dec 2006
- News
Quelch in Vietnam
HBS professor and senior associate dean John Quelch met with Vietnamese Prime Minister Nguyen Tan Dung at a reception in Hanoi in September. The prime minister briefed Quelch on his country’s economic situation, outlined its ongoing View Details
- 01 Jun 2004
- News
Consultant on the Go
produces no marketing materials, and finds his clients the old-fashioned way: through word of mouth. Charan can rarely be found in his office in Dallas, where his two assistants organize his hectic schedule and FedEx him fresh changes of... View Details
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details
- 10 Oct 2018
- News
Working with a Giver’s Spirit
Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic multiplier effect in View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
doesn’t look like what I thought it would, but I have learned, once again, that people are so much more varied and interesting than what I could imagine on my own,” writes Margulies, who worked on improving health-care systems and rural economic View Details
- 01 Nov 2018
- News
Showing Girls the Possibilities
Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about another, more personal focus of her efforts and energies. “If I... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
discovered while doing fieldwork in São Paulo, Brazil, in some countries, proximity to one’s neighborhood can be a more influential factor when deciding where to shop. During FIELD 2, part of the Required Curriculum course Field Immersion Experiences for Leadership... View Details
- 09 Feb 2011
- News
Still Shining through Florida's Clouds
Developer David Lucas (MBA '71) has won a reputation as a generous philanthropist. Along with homeowners, developers in Florida’s Gulf Coast real-estate market have been hit... View Details
Keywords: Real Estate
- 01 Dec 2010
- News
Eight Join HBS Faculty
teaching. His coauthored research on golfer performance has aided the PGA’s development of a new metric to measure putting skills. Francesca Gino is an associate professor in the Negotiation, Organizations View Details
- 01 Mar 2007
- News
Security Chief
separate technology, product development, and marketing operations. The reorganization imposed much-needed focus and put renewed emphasis on accountability for on-time, on-budget product delivery. “At the beginning of 2006, we were... View Details
- 01 Oct 2001
- News
A Janus-Faced Reflection
time for the unpleasantness of the last eighteen months. Still, the changes wrought by technology, and to be wrought by biotechnology, aren't going away. They are here to stay, just like the more fundamental shift from a manufacturing to a service-based economy and the... View Details
- 01 Dec 2008
- News
Letters to the Editor
I never took the General’s course. That I had avoided him all that time is one of the significant mistakes of my lifetime. Richard Chapin (MBA ’49) Georgetown, ME HBS Should Probe Capitalism’s Troubles I read with keen interest the report on the June HBS faculty... View Details