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Show Results For
- All HBS Web
(838)
- People (4)
- News (202)
- Research (460)
- Multimedia (2)
- Faculty Publications (148)
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports, and helped develop the first sports... View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo, the 2020 host city, scrapped... View Details
- 20 Aug 2013
- First Look
First Look: August 20
challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in... View Details
Keywords: Anna Secino
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
performance. In summary, the polarized claims that corporate voluntary regulation represents a win-win opportunity-or constitutes a smokescreen that allows firms to operate with less regulatory oversight-are misguided. Instead, the key to efficient and effective... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
rather than the level of joy impact viewer retention most. The effect of joy is asymmetric, with higher gains for increases than losses for decreases. Based on these findings, the authors develop representative emotion trajectories to support ad View Details
Keywords: Sean Silverthorne
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
voice of the impartial spectator. With my coauthors I applied this framework to designing a savings product for a bank in the Philippines that helps clients act in line with their long-term interests. In this "commitment savings... View Details
Keywords: by Ann Cullen
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
the positive effects of transparency—highlighting a possible tension between promotion-based strategies designed to influence and transparency-based strategies designed to inform. Competitive advantage... View Details
Keywords: by Danielle Kost
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
the bias belted tire, claiming that it conferred significant performance improvements and launched an advertising campaign questioning the benefits of radials. Firestone, Uniroyal and General Tire quickly followed Goodyear's lead and introduced their own belted bias... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
example, the success of Gilt Groupe and other high-fashion flash sale sites has proven that younger shoppers are willing to buy these categories online. They are also comfortable purchasing high-fashion designer shoes on the web, given... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way of... View Details
Keywords: by Jim Heskett
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and whether it had become just too big... View Details