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  • Web

Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

Lab at the Digital Data Design Institute at Harvard; his research develops tools for machine learning that mitigate bias and enhance privacy. Generative AI poses a greater risk to privacy by its nature, Neel explains. A traditional... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

what extreme adherents of a brand like about a product, designers can identify features to emphasize for all consumers. "A lover of a product can help identify aspects that are providing value, helping... View Details
Keywords: by Michael Blanding
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf   PublicationsEntrepreneurial Ventures and... View Details
Keywords: Martha Lagace
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola View Details
Keywords: by Sean Silverthorne; Legal Services
  • Web

California - Global

autonomous AI agents designed to transform how businesses operate by taking on tasks traditionally performed by humans. With a mission to deploy one billion AI agents by the end of 2025, Agentforce represented a leap into the digital... View Details
  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and ethnic/racial diversity are 25... View Details
Keywords: by James Heskett
  • March 2017
  • Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
Related
  • Web

Online Leadership and Management Courses | HBS Online

designed to bring the Harvard Business School classroom to you, and are built around three key characteristics: Real-World Cases Apply your learning through real-world examples and experience Harvard Business School’s signature case... View Details
  • Web

Business & Environment - Faculty & Research

is the defining issue of our times, and it is one that can only be addressed with the active participation of the private sector. However, persuading well-established organizations to act in new ways is never easy. This book is designed... View Details
  • Web

HBS - The year in Review

Credential in Leadership, Impact, and Management in Business (CLIMB), a yearlong, self-paced, asynchronous program comprising seven courses designed to help both new and experienced leaders accelerate their careers. The offering includes... View Details
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through... View Details
Keywords: Martha Lagace
  • 09 Feb 2023
  • Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

significant financial and societal value by accelerating greenhouse gas emission reductions. The course was designed for any student passionate about the role of business in combating climate change, and for students who may want to... View Details
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
  • 28 Mar 2024
  • News

Rooms with a View

valuable one, but a manager who creates small improvements at an older property with greater competition or a less desirable location may actually bring more benefit to the company. Mogul Recruiter is designed to identify undervalued and... View Details
Keywords: April White; photos by Christina Gandolfo; Hospitality
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics