Demand and Consumers - Publications - Faculty & Research

2016
Working Paper

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details

Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Apparel and Accessories Industry

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December 1989
Case

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein

Keywords: Customers; Demand and Consumers

Citation

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1999
Chapter

Foreign Direct Investment and the Demand for Protection in the United States

By: John Goodman, Debora Spar and David B. Yoffie

Keywords: Foreign Direct Investment; Trade

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April 2003
Comment

Editors' Comments: Bringing Consumers

By: A. P. Brief and M. H. Bazerman

Keywords: Communication; Customers

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May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

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January 2004
Article

From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance

By: Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri

Keywords: Supply Chain; Performance; Distribution

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fall 2007
Article

Estimating Demand Uncertainty Using Judgmental Forecasts

By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher

Keywords: Risk and Uncertainty; Judgments; Forecasting and Prediction

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March 2006
Article

The Demand for Tax Haven Operations

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Keywords: Taxation

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23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details

Keywords: by Michael Blanding; Consumer Products; Consumer Products

17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

2000
Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull

Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams

Citation

February 2008 (Revised May 2009)
Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Cooperation; Sales

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28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

reason is all about consumer and societal reactions. Just because something is legal doesn't necessarily mean it's viewed as acceptable. There's a growing awareness among customers View Details

Keywords: by Rachel Layne; Technology; Information Technology

March 2023
Technical Note

Companion to: Demand Simulator Spreadsheet Supplement

By: Elie Ofek and Olivier Toubia

Citation

Educators

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summer 1983
Journal Article

Dynamic Factor Demands Under Rational Expectations

By: J. J. Rotemberg and Robert Pindyck

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02 Feb 2015
Working Paper Summaries

Mobile Money: The Effect of Service Quality and Competition on Demand

Keywords: by Karthik Balasubramanian & David F. Drake; Banking

June 2010
Case

FoldRite Furniture Company: Planning to Meet a Surge in Demand

By: Steven C. Wheelwright and Afarin Bellisario

Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details