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  • December 2020
  • Article

Consumer Reactance to Promotional Favors

By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
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  • 06 Oct 2015
  • First Look

October 6, 2015

themselves and the charity, they respond very similarly to self risk and charity risk. By contrast, when their decisions force tradeoffs between money for themselves and the charity, participants act more averse to charity risk and less averse to self risk. These... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2020
  • Blog Post

Reflecting on my service

ventured into combat, protecting my fellow veterans as we transitioned back into a difficult world. So it was no surprise to me that as the COVID-19 pandemic unfolded, I found myself once again seeking to safeguard others, as the Deputy Director of View Details
  • Web

Technology & Operations Management - Faculty & Research

decisions, and more. Given the increasing demand from Gen Z and Millennials—and MBA students—for meaningful, impactful careers, the course addresses an urgent need to align business education with the realities of a changing planet.... View Details
  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

mobilize organizational change quickly, untangle digital strategy, and reflect on socially responsible leadership. Take a look back at some of the books by Harvard Business School faculty members that hit the market this year: Economic... View Details
Keywords: by Danielle Kost
  • March 1992 (Revised October 1994)
  • Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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  • July 1991 (Revised June 1992)
  • Case

Retail Promotional Pricing: When Is a Sale Really a Sale? (A)

Addresses the controversy that surrounds highly promotional retail pricing referred to as "high-low pricing" by the trade. High-low pricing involves setting prices at an initially high level for a brief period of time, then discounting off the so-called "regular" or... View Details
Keywords: Courts and Trials; Price; Ethics; Consumer Behavior; Product Marketing; Retail Industry; Colorado
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  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

understand the production function and process well,” Tamayo says. “Here, we know you need (various) stations covered—cashier, grill, fryer, assembly, drinks, dessert—and then we have a sense of how a demand shock like a delivery platform... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

“agreed” or “strongly agreed” that organizations will not remain competitive unless they radically adapt to the demands of the digital era. All but 3 percent indicated that their organizations were undergoing digital transformation. [div... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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  • October 2023 (Revised May 2024)
  • Case

JSW Steel: Balancing Growth While Decarbonizing

By: Vikram S Gandhi and Radhika Kak
Sajjan Jindal, Chairman & Managing Director of JSW Steel, India's largest steel producer by market capitalization, was facing a dilemma. Steel demand in India was expected to grow exponentially over the next decade. However, given its traditional reliance on carbon,... View Details
Keywords: Decisions; Environmental Sustainability; Investment; Governing Rules, Regulations, and Reforms; Growth and Development; Corporate Social Responsibility and Impact; Pollutants; Pollution; Production; Steel Industry; India
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  • Web

Podcast - Business & Environment

the need to align impact with profitability. Using AI to Optimize Energy Demand 20 NOV 2024 | Climate Rising In this episode, host Mike Toffel speaks with Pasi Miettinen, CEO of Sagewell, a company that uses AI to help utilities and their... View Details
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

improve—and when these responses were averaged with those of other customers in the targeted demographic segment—it led to a one-size-fits-none product. Once they understood the jobs the customers were trying to do, however, it became... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • January 2009
  • Supplement

Live Nation Faces the Music (B)

By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry
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  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

SUV for a hybrid, an example of how price inflation on one product can cause demand shifts in a second, related, category. More customers than usual will be looking out for price promotions, but don't give away the store to those who... View Details
Keywords: by John Quelch
  • Research Summary

The New Social Contract: Contractors, Firms, and Agencies

The emergence of a 'new social contract' linking employees and organizations - perhaps most notable for the absence of a promise of lifelong job security - has been widely remarked. A related trend, less noted but potentially important, has been the emergence of a... View Details
  • 03 Jan 2013
  • Working Paper Summaries

The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension

Keywords: by Shawn A. Cole; Agriculture & Agribusiness
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments... View Details
Keywords: Martha Lagace
  • Web

FAQs - Alumni

reunions.hbs.edu . Hotel and travel expenses are the responsibility of the individual(s). What if I need to cancel? To cancel, see your registration confirmation email or contact alumni@hbs.edu . When registration is open, the... View Details
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

their attendant risk. The case then describes the pain inflicted by raising foreclosures, as well as the financial market ramifications of the rise in mortgage delinquencies. It also chronicles the response of the U.S. and European... View Details
Keywords: Martha Lagace