Demand And Consumers - Publications - Faculty & Research

Article

Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach

By: Jerry R. Green and Jean-Jacques Laffont

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, View Details

Keywords: by Martha Lagace

February 2018
Case

Health Savings Accounts: Enabling Consumer Participation

By: Regina E. Herzlinger and James Wallace

Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details

Keywords: Health Care; Healthcare Costs; Health Insurance; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Health Industry; United States

Citation

Educators

January 2004
Article

From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance

By: Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri

Keywords: Supply Chain; Performance; Distribution

Citation

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16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details

Keywords: by Rachel Layne; Consulting; Retail

2018
Working Paper

Shipping Fees and Product Assortment in Online Retail

By: Chaoqun Chen and Donald Ngwe

Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details

Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry

Citation

Read Now

December 1989
Case

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein

Keywords: Customers; Demand and Consumers

Citation

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April 2011
Teaching Note

Santander Consumer Finance (TN)

By: J. Gunnar Trumbull

Teaching Note for 711015. View Details

Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain

Citation

Purchase

1986
Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward

Citation

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May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

Citation

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Article

Contracting in a Supply Chain with Stochastic Demand and Substitute Products

By: Santiago Kraiselburd, V.G. Narayanan and Ananth Raman

Keywords: Supply Chain; Product

Citation

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Article

Foreign Direct Investment and the Demand for Protection in the United States

By: John B. Goodman, Debora Spar and David B. Yoffie

Keywords: Foreign Direct Investment; Global Range; United States

Citation

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fall 2007
Article

Estimating Demand Uncertainty Using Judgmental Forecasts

By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher

Keywords: Risk and Uncertainty; Judgments; Forecasting and Prediction

Citation

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March 2006
Article

The Demand for Tax Haven Operations

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Keywords: Taxation

Citation

SSRN

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Article

Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies

By: Robert J. Dolan

Citation

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17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details

Keywords: by Carmen Nobel; Consumer Products

June 2010
Case

FoldRite Furniture Company: Planning to Meet a Surge in Demand

By: Steven C. Wheelwright and Afarin Bellisario

Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details