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  • All HBS Web  (1,782)
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  • All HBS Web  (1,782)
    • News  (363)
    • Research  (1,079)
    • Events  (11)
    • Multimedia  (11)
  • Faculty Publications  (298)
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  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
  • 26 Sep 2018
  • Working Paper Summaries

Shifting Centers of Gravity: Host Country versus Headquarters Influences on MNC Subsidiary Knowledge Inheritance

Keywords: by Prithwiraj Choudhury, Mike Horia Teodorescu, and Tarun Khanna
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
Keywords: by Rachel Layne; Transportation
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

of field re-emergence. In addition, I offer data and analysis to illustrate that re-emergence is a viable empirical phenomenon. Focusing on Swiss watchmaking from 1970 to 2008, I present various institutionalization processes, inflection... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

Chussil said, " the individual takes on a greater burden to think critically and decide wisely . When I feel myself drowning in data (or in fear of the lack of data), [I return to the question], What's the problem?" Will Harwood... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

often leading to new patents and companies—and at the same time producing a rich dataset for research. Comparing the list of winners for 100 years with databases of patent data from the British Patent Office, the results were... View Details
Keywords: by Michael Blanding
  • 2007
  • Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Geographic Location; Supply and Industry; Vertical Integration
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Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." NBER Working Paper Series, No. 13447, September 2007.
  • Research Summary

THEME #1: BUILDING CAPABILITIES THROUGH TEAM FAMILIARITY

Are organizational capabilities simply the aggregation of individual skills and experience, or do they also depend on particular connections between individuals developed through prior work experience?  Since a capability consists of the accumulated... View Details

  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • February 2022
  • Article

Taxation and Innovation in the 20th Century

By: Ufuk Akcigit, John Grigsby, Tom Nicholas and Stefanie Stantcheva
This paper studies the effect of corporate and personal taxes on innovation in the United States over the twentieth century. We build a panel of the universe of inventors who patent since 1920, and a historical state-level corporate tax database with corporate tax... View Details
Keywords: Innovation; Income Taxes; Corporate Taxation; Firms; Inventors; State Taxation; Business Taxation; R&D Tax Credits; Taxation; Innovation and Invention; History; United States
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Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva. "Taxation and Innovation in the 20th Century." Quarterly Journal of Economics 137, no. 1 (February 2022): 329–385.
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

the trends of yesteryear, we ask that you also turn your thoughts to 2012. What do you think will be the top areas of concern for managers in the coming months? Please share your thoughts in the comments section, and have a happy new... View Details
Keywords: by Staff
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

helpful to your company.” The study’s findings also underscore the growing possibility of mining “nuanced and granular” social media data to understand how and why employee networks form and what advantages they provide to their larger... View Details
Keywords: by Ben Rand
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

away from certain professions: They lack confidence in their ability to compete in fields that men are stereotypically believed to perform more strongly in, such as science, math, and technology. Women are also more reluctant to share... View Details
Keywords: by Dina Gerdeman
  • 2007
  • Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
Keywords: Multinational Activity; Horizontal FDI; Vertical FDI; Stages Of Production; Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Competency and Skills; Production
Citation
Read Now
Related
Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." NBER Working Paper Series, No. 13447, September 2007.
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

shares several similarities with the US labor market of the early 20th century. For example: Labor was scarce then, as it is today. Firms operating in the most dynamic sectors, such as tech and semiconductors, which, incidentally, are... View Details
Keywords: by Marco Tabellini
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 07 Nov 2023
  • Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

world, where we don’t usually share our pictures when we apply for a job.” However, employers on such platforms may not be particularly well-served by these hunches, which are often rooted in biases and stereotypes. In fact, having the... View Details
Keywords: by Scott Van Voorhis
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

between 2007 and 2021. He also gathered and analyzed 1 million newspaper job postings, 6 million manager resumes and job reviews, and 430,000 Indeed.com job reviews. The data shows: Managerial job postings that required collaborative... View Details
Keywords: by Ben Rand
  • 08 Dec 2015
  • First Look

December 8, 2015

managers contemplating the use of performance goals or targets within nonprofit organizations, our results suggest careful consideration about the extent to which they may render other incentives less effective. Download working paper:... View Details
Keywords: Sean Silverthorne
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