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  • 11 Dec 2013
  • HBS Seminar

John Deighton, Harvard Business School

  • 02 Nov 2016
  • Blog Post

Career and Internship Choices for the Classes of 2016 and 2017

consumer packaged goods, with the later appearing to be driven by interest in smaller, early-stage companies. View a complete analysis of the career and internship choices for the MBA Classes of 2016 and 2017.  View Details
Keywords: All Industries
  • Research Summary

One aspect of my research is highly quantitative, based on the construction and analysis of psychometric instruments, and another relies on the qualitative data obtained from the interview process. I look upon both psychometric and interview-derived data in terms of a... View Details
  • January 2000 (Revised October 2001)
  • Case

Security Capital Pacific Trust: A Case for Branding

A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details
Keywords: Decision Making; Brands and Branding
Related
  • Mar 2012
  • Article

Choosing the United States

A location decision is, in many respects, a referendum on a nation's competitiveness. When a company decides, say, to build a new plant in China rather than in the United States, it is effectively voting on the question of which country can best enable its success in... View Details
  • January 2024 (Revised February 2024)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Related
  • January 1980 (Revised August 1986)
  • Case

General Electric vs. Westinghouse in Large Turbine Generators (A)

By: Michael E. Porter
Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
Related
  • 28 Jun 2021
  • Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

conduct an analysis to determine how companies were responding to the crisis. Were they retaining their staff and providing essential workers with extra pay, or were they cutting expenses through layoffs and furloughs? "It gave us a rare... View Details
Keywords: by Lane Lambert
  • Research Summary

Current Projects

To further study team coaching and creativity, I have undertaken two field-based studies. In collaboration with Teresa Amabile, I am exploring helping and collaborative behaviors though the analysis of daily diary entries from creative work teams at a design firm.... View Details
  • 05 Jan 2017
  • Working Paper Summaries

High-Skilled Migration and Agglomeration

Keywords: by Sari Pekkala Kerr, William Kerr, Çağlar Özden, and Christopher Parsons

    Service Productivity Management

    Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance — Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates... View Details
    • December 2009
    • Case

    TruEarth Healthy Foods: Market Research for a New Product Introduction

    By: V. Kasturi Rangan and Sunru Yong
    Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
    Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
    Related
    • 12 Feb 2018
    • Working Paper Summaries

    Private Equity, Jobs, and Productivity: Reply to Ayash and Rastad

    Keywords: by Steven J. Davis, John Haltiwanger, Kyle Handley, Ron S. Jarmin, Josh Lerner, and Javier Miranda
    • Research Summary

    Self-Regulation by Japanese Trade Associations

    Ulrike Schaede has recently finished a book manuscript on Japanese trade associations. As a results of recent deregulation and the recession of the 1990s, Japanese industries are assuming increasingly important regulatory functions. They do this through autonomous... View Details
    • 2014
    • Chapter

    Remapping the Flow of Funds

    By: Juliane Begenau, Monika Piazzesi and Martin Schneider
    This article argues that quantitative analysis of credit market positions would benefit tremendously if the additional information about the structure of payment streams were more readily available. Most available data on credit market positions, such as the Flow of... View Details
    Keywords: Accounting; Credit
    Related
    • 2019
    • Working Paper

    Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

    By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
    We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
    Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
    Related
    • Article

    Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

    By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
    We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
    Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance
    Related
    • 2018
    • Working Paper

    Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit

    By: Dara Lee Luca and Michael Luca
    We study the impact of the minimum wage on firm exit in the restaurant industry, exploiting recent changes in the minimum wage at the city level. We find that the impact of the minimum wage depends on whether a restaurant was already close to the margin of exit.... View Details
    Keywords: Wages; Business Exit or Shutdown; Food and Beverage Industry
    Related
    • 23 Jan 2023
    • Research & Ideas

    After High-Profile Failures, Can Investors Still Trust Credit Ratings?

    important lesson: getting it wrong can seriously damage their reputations and hurt their businesses. As economic fears mount and raise default concerns, a fresh analysis of new-and-improved credit rating agencies sounds a hopeful note... View Details
    Keywords: by Ben Rand
    • 02 Feb 2023
    • Research & Ideas

    Why We Still Need Twitter: How Social Media Holds Companies Accountable

    social media as a tool to expose corporate misconduct, Heese and Pacelli used data from the 3G (third generation) mobile broadband network rollout to identify increased activity on Twitter, plus they studied reports of corporate... View Details
    Keywords: by Kasandra Brabaw; Technology