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- All HBS Web
(850)
- News (139)
- Research (517)
- Events (5)
- Multimedia (1)
- Faculty Publications (105)
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- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
interconnections across the organization. The second is transitioning from the role of a doer to the role of managing through other people—and that's a big change. "As a new GM, you will be one step away from the customers or one... View Details
Keywords: by Martha Lagace
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
basis of systematic performance. Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose View Details
Keywords: Dina Gerdeman
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
they reach specific performance goals, two things inevitably happen. First, they attempt to set low targets that are easily achievable. Then, once the targets are in place, they do whatever it takes to see that they hit them, even if the... View Details
Keywords: by Michael C. Jensen
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this. I've got to engage my View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside... View Details
Keywords: by Poping Lin
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
And that's where, for many companies, the frenzy grinds to a halt. In rare cases, it is possible to answer that question with specifics and document some connection to profits. More often than not, however, the answer is something along... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate customer... View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
specific customer groups either are overserved or are unsatisfied nonconsumers. Overserved customers consume a product or service but don't need all its features or... View Details
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer service is enculturated... View Details
Keywords: by James Heskett
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
countries generally lack a solid technology base of trained scientists and world-class research universities. 2. Companies in developing countries must manage to eke out a profit while serving customers with low disposable income; per... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering specific evidence that convinces a... View Details
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
can adopt a middle ground, promoting a sense of autonomy while also allowing for at least some structure. As I’ve found, the best leaders also adopt this middle ground inside organizations, albeit a somewhat specific way. They choose to... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and... View Details
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
differences in the cost components are not as sharply different as we would have assumed. Therefore it is important to do a precise analysis adapted to each specific case. The appropriate mixture between open and proprietary software will... View Details
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Bureau, the Centers for Disease Control, the Environmental Protection Agency, and the Department of Interior, without focusing on specific "customer" needs. One executive observed, "What View Details