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Show Results For
- All HBS Web
(391)
- News (49)
- Research (311)
- Events (1)
- Multimedia (2)
- Faculty Publications (151)
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details
- 01 Oct 1997
- News
Terence P. Stewart
these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li & Fung. Innovation in management... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the... View Details
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
- 27 Mar 2025
- Blog Post
IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy
and only three product offerings. In a presentation by Ather's CEO, we gained insights into their strategy for winning market share from internal combustion engine (ICE) scooters as well as their e-scooter competitors. Their approach not only accelerates EV adoption in... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer,"... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
who said, “If you are not segmenting, you are not thinking.” He takes it one step further. “In the history of business since the Phoenicians, a market has never bought anything,” Cespedes says. “Only specific customers buy things. View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
during a key moment) has gained traction, and we’ve all had terrible call experiences at the hands of a credit card issuer, airline, or hospital. Pitch those segments on the criticality of properly handling angry and/or time-critical... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and... View Details
- 01 Sep 2008
- News
Knowledge Integration Rules at Yale
segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
segment shows different dynamics in terms of its sensitivity to price, marketing, and convenience. Medicinal consumers, for example, do not care so much about variety. "Once you find the strain and supply source that best alleviates... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details
Keywords: by Peter Jacobs
- 11 Jul 2006
- First Look
First Look: July 11, 2006
two distinct customer segments. The new format was a departure from Best Buy's winning formula and required adjustments in interactions between various parts of the Best Buy organization, including a new set of View Details
Keywords: Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily with View Details