Customer Power - Publications - Faculty & Research

21 Mar 2017
First Look

First Look at New Research, March 21

in press Academy of Management Journal Compromised Ethics in Hiring Processes? How Referrers’ Power Affects Employees’ Reactions to Referral Practices By: Delfer-Rozin, R., B. Baker, and F. Gino Abstract—In this paper, we explore... View Details

Keywords: Sean Silverthorne

02 Feb 2010
First Look

First Look: Feb. 2

foster a culture that aligns all employees around the shared goals of customer solutions. 3) Clout: redistribute power to "bridge builders" and customer champions. 4)... View Details

Keywords: Martha Lagace

Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build View Details

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to... View Details

18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned... View Details

Keywords: by Jay Fitzgerald

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show. Two new Harvard Business School case studies examine the questions Beckham... View Details

Keywords: by Avery Forman; Sports

Web

Hiring Organizations

Fusion Systems Comun Concentro Condire Investors, LLC Confluent Holdings Copenhagen Infrastructure Partners Cordelio Power Cordillera Capital Corduroy Cornell Capital Corning Incorporated Coursera Crates Health Cressey & Company CRISPR Tx... View Details

Web

South Asia - Global

success of these get-togethers. January 2025 Immersive Field Course Case Discussion on “Tata Power and India’s Energy Transition” with Prof. Vikram Gandhi for Immersive Field Course Professor Vikram Gandhi led a visit to India as part of... View Details

24 May 2011
First Look

First Look: May 24

as dangerous as Power and others speculate. Based on two detailed case studies and 53 additional interviews with risk-management staff at five other major banks over 2001-2010, this paper shows that relentless risk measurement is... View Details

Keywords: Sean Silverthorne

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details

Keywords: by Sean Silverthorne

03 Jun 2014
First Look

First Look: June 3

prospect of marketing ExperienceFLX's business to a new customer base through Groupon was very appealing, the Falks found that designing a deal that met Groupon's requirements while still allowing ExperienceFLX to make money and without... View Details

Keywords: Sean Silverthorne

2019
Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details

Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention

June 2009
Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry

Citation

Find at Harvard

Program

Leading Global Businesses

Management Excellence. Learn More Key Benefits Drawing on the diverse capabilities of a powerful faculty team, this highly personalized global leadership program develops both your global intelligence and your personal effectiveness in... View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

Established enterprises have customer relationships, channels to market, technical capabilities, critical data and information about consumers, along with a myriad other factors that will increase the impact of any innovation they come up... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

sticker shock? 1. Understand Your Customers. There are at least four ways in which customers can respond to higher gas prices: downgrade from premium to regular; take fewer trips by car, consolidate errands, switch to public... View Details

Keywords: by John Quelch

29 Nov 2010
HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever View Details

Keywords: by Julia Hanna

Web

Lifelong Learning - Alumni

2009); Maria McClay (MBA 2006); By: Jen McFarland Flint Load More Working Knowledge Get the latest research and thinking for business leaders from leading HBS faculty members. Baker for Alumni Access the services of Baker Library, including librarian-curated resources,... View Details

July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details