Publications

Publications

Filter Results: (1,164) Arrow Down
Filter Results: (1,164) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 13 of 1,164 Results →
  • Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build View Details
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details
Keywords: by Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show. Two new Harvard Business School case studies examine the questions Beckham... View Details
Keywords: by Avery Forman; Sports
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned... View Details
Keywords: by Jay Fitzgerald
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to... View Details
  • 2019
  • Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
Related
  • Web

Hiring Organizations

Fusion Systems Comun Concentro Condire Investors, LLC Confluent Holdings Copenhagen Infrastructure Partners Cordelio Power Cordillera Capital Corduroy Cornell Capital Corning Incorporated Coursera Crates Health Cressey & Company CRISPR Tx... View Details
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
Related
  • 03 Jun 2014
  • First Look

First Look: June 3

prospect of marketing ExperienceFLX's business to a new customer base through Groupon was very appealing, the Falks found that designing a deal that met Groupon's requirements while still allowing ExperienceFLX to make money and without... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
  • 24 May 2011
  • First Look

First Look: May 24

as dangerous as Power and others speculate. Based on two detailed case studies and 53 additional interviews with risk-management staff at five other major banks over 2001-2010, this paper shows that relentless risk measurement is... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

Established enterprises have customer relationships, channels to market, technical capabilities, critical data and information about consumers, along with a myriad other factors that will increase the impact of any innovation they come up... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Program

Leading Global Businesses

Management Excellence. Learn More Key Benefits Drawing on the diverse capabilities of a powerful faculty team, this highly personalized global leadership program develops both your global intelligence and your personal effectiveness in... View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details
Keywords: Sean Silverthorne
  • Web

Lifelong Learning - Alumni

Working Knowledge Get the latest research and thinking for business leaders from leading HBS faculty members. Baker for Alumni Access the services of Baker Library, including librarian-curated resources, powerful databases, View Details
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever View Details
Keywords: by Julia Hanna
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Related
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

sticker shock? 1. Understand Your Customers. There are at least four ways in which customers can respond to higher gas prices: downgrade from premium to regular; take fewer trips by car, consolidate errands, switch to public... View Details
Keywords: by John Quelch
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Trustworthy AI Lab at the Digital Data Design Institute at Harvard. Neel shared insights on the nascent field that focuses on wiping the powerful technology’s virtual memory. “Increasingly, these models are trained on very large datasets... View Details
Keywords: by Rachel Layne; Technology; Information Technology