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- Faculty Publications (60)
Show Results For
- All HBS Web (292)
- Faculty Publications (60)
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 12 Aug 2014
- First Look
First Look: August 12
2009, the company embarked on a journey to build "One-Firm" with a unifying culture and governance system across business groups. IDFC aimed to provide seamless access to products and expertise across business groups, increase... View Details
Keywords: Sean Silverthorne
- 30 Jul 2024
- News
Reddit’s Rise
grown from $100 million to $800 million, and the company went public in March 2024 at a valuation of $6.5 billion. In this special edition of Skydeck Live, recorded at spring reunions, Wong sits down with classmate and FOMO Sapiens podcast host Patrick McGinnis to talk... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
questions for leaders and potential leaders. What does it take to lead effectively now? What does leadership even mean? In Lead to Win, Carla Harris examines the journey from individual contributor to leader. She targets the essential... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
Amgen people is helping to cure patients and improving their quality of life." « Back Information Plus Imagination In this era of connectivity and universal access, Michael R. Bloomberg (MBA '66) has found a niche based on customization... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
the different approaches to launching each business demonstrate that the entrepreneurial journey has more than one path. Herp started Linear in August 2004 with $1 million from friends and family, using much of that initial infusion as a... View Details
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
financial return on organizational investments to reduce physician burnout. A model outlining the steps of the typical organization’s journey to address this issue is presented. Critical ingredients to making progress include... View Details
Keywords: Sean Silverthorne
- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
the effectiveness, commitment, and performance of their organizations over the years. We have realized that the leader can be a limiting factor in a journey to transform an organization into a high commitment, high performance (HCHP)... View Details
Keywords: by Martha Lagace
- Web
Courses by Title - Course Catalog
Spring 2025 Q4 1.5 Field Course: Value Creation in Small and Medium Firms Finance Jason Pananos Spring 2025 Q3Q4 3.0 Field Course: Venture Capital Journey Entrepreneurial Management Jeffrey Bussgang Fall 2024 Q1Q2 3.0 Financial Management... View Details
- Web
Courses by Faculty Unit - Course Catalog
Management) Archie L. Jones Henry McGee Fall 2024 Q1Q2 3.0 Field Course: Startup Operations Julia Austin Fall 2024 Q1Q2 3.0 Field Course: Startup Operations Studio (SOS) Julia Austin Spring 2025 Q3Q4 1.5 Field Course: Venture Capital View Details
- Web
Past Issues - Alumni
him to some of his biggest wins in venture capital. Can they help him in his fight to reboot the entire state of California? The Adventures of Amy Chu An illustrated journey from the corporate world to Comic-Con Complete Table of Contents... View Details
- Web
Courses by Faculty - Course Catalog
General Management, Business, Government & the International Economy Spring 2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 Dwight Angelini Real Estate Investing Finance Spring 2025 Q3 1.5 Eva Ascarza Managing View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Off Your Shoes: One Man’s Journey from the Boardroom to Bali and Back by Ben Feder (MBA 1991) Radius Book Group A hard-charging CEO of a large enterprise, Feder discovers that he is losing the very things that sustained him over his years... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with Digital Platforms $1,850... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 20 Jul 2022
- News
Wired to be Inspired
in? What's our long term vision for why we are here? Just like ancient mariners used compasses to kind of direct themselves, purpose was an orienting scheme. The second was: Purpose became like an operating system. It’s the way organizations worked, how people showed... View Details
- 01 Jun 2012
- News
Around the World
classroom represents the latest step in a two-decades-long journey that could be called “Building a Global Curriculum at HBS.” What began on a modest scale in the mid-1990s has more recently, under Dean Nitin Nohria, taken on greater... View Details