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- Faculty Publications (57)
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- All HBS Web (279)
- Faculty Publications (57)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 01 Oct 1996
- News
Leading In a New Era
have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and corporate leaders, Donald J. Carty, Paul R. Charron, and George... View Details
Keywords: Nancy O. Perry
- 01 Sep 2014
- News
All For One
about generating “tens of thousands of ideas” for each film, and “allowing” creativity to burst forth. She left excited, wanting to know more about how all that creative energy was harnessed to create one hit film after another. So started the View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
led in hopes of rejuvenating the industry pioneer. The tagline for this phase was "Employee First, Customer Second." Can be used in strategy, change management and leadership courses. Purchase this case:... View Details
Keywords: Martha Lagace
- Web
Business and Climate Change Course | HBS Online
This course is part of the Business in Society track. Introduction to Business and Climate Change ENROLL NOW No application needed for our certificate programs. Start your journey today! Business and Climate Change $1,850 Next 5-week... View Details
- 04 Jun 2013
- First Look
First Look: June 4
around the world who want to study its practices. The Clinic's journey also holds lessons for organizations outside health care that must suddenly compete by creating a superior customer experience. The... View Details
Keywords: Sean Silverthorne
- Web
Print View - Course Catalog
ahead. The purpose of the course is thus to help launch a lifelong learning journey to support ongoing personal and professional development as a manager. Copyright © 2024 President & Fellows of Harvard College. All Rights Reserved.... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 12 Aug 2014
- First Look
First Look: August 12
2009, the company embarked on a journey to build "One-Firm" with a unifying culture and governance system across business groups. IDFC aimed to provide seamless access to products and expertise across business groups, increase... View Details
Keywords: Sean Silverthorne
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
We are in a unique moment in time, where the United States’ chance to make a difference on climate is greater – and more necessary – than ever. With the passage of the Inflation Reduction Act (IRA) in August, business leaders have a nearly $370 billion opportunity to... View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
on a farsighted version of strong dominance (cf., Roth and Postlewaite, 1977) if no individual is indifferent between his endowment and the endowment of someone else. Download the paper: http://www.hbs.edu/research/pdf/09-129.pdf Altruistic Dynamic Pricing with View Details
Keywords: Martha Lagace
- 01 Dec 2012
- News
From Where We Stand
across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
results—the “service trifecta”; (6) use technology to elevate the most important and eliminate the worst service jobs; (7) take steps to develop a core of customers who are “owners”; and (8) build agile service organizations that learn,... View Details
- Web
Courses by Title - Course Catalog
Kirby Spring 2025 Q4 1.5 Field Course: Value Creation in Small and Medium Firms Finance Jason Pananos Spring 2025 Q3Q4 3.0 Field Course: Venture Capital Journey Entrepreneurial Management Jeffrey Bussgang Fall 2024 Q1Q2 3.0 Financial... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Off Your Shoes: One Man’s Journey from the Boardroom to Bali and Back by Ben Feder (MBA 1991) Radius Book Group A hard-charging CEO of a large enterprise, Feder discovers that he is losing the very things that sustained him over his years... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
Amgen people is helping to cure patients and improving their quality of life." « Back Information Plus Imagination In this era of connectivity and universal access, Michael R. Bloomberg (MBA '66) has found a niche based on customization... View Details