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- Faculty Publications (64)
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- All HBS Web (297)
- Faculty Publications (64)
- 01 Jun 2011
- News
The Best-Laid Plans
adds. “The journey itself has been very rewarding. I’ve had the opportunity to stretch myself and the organization in ways I didn’t expect.” The ability to pivot is obligatory in high-tech ventures like EyeView, winner of the 2008... View Details
- 09 Sep 2009
- First Look
First Look: September 9
Purchase this case: http://cb.hbsp.harvard.edu/cb/product/609041-PDF-ENG Jones Lang LaSalle: Reorganizing around the Customer Harvard Business School Case 410-007 Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has... View Details
Keywords: Martha Lagace
- Web
Winning with Digital Platforms Online Course | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with Digital Platforms $1,850... View Details
- Web
Print View - Course Catalog
interviews to explore a problem space; how to synthesize data from interviews; how to develop and use customer personas and journey maps— all with the goal of becoming a domain expert. How to use AI to... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 22 Nov 2022
- Blog Post
Alumni Leaders on Decarbonization Strategies for Combatting Climate Change
Fermata Energy is the first company to be commercially deployed in the US for light-duty vehicles, the first to earn UL 9741 certification in North America, the first to earn OEM approval for battery health, and the first to earn revenue for fleet View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
Nayak, co-founder of the Bangalore-based start-up, Tejas Networks, is faced with two completely different opportunities to choose between: pursing a short-term, quantifiable but unprofitable contract with Tejas' biggest telco customer in... View Details
Keywords: Martha Lagace
- 17 Oct 2006
- First Look
First Look: October 17, 2006
formed and changed by it. The tale of Walt Disney's roller-coaster journey from small-town paperboy to underage ambulance-driving serviceman to amateur animator and thrice-failed businessman to iconic leader is told against the backdrop... View Details
Keywords: Sean Silverthorne
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
- Web
Online Creating Brand Value Course | HBS Online
This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! New Creating Brand Value $1,850 Next 6-week session starts July 23rd... View Details
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
customers who told him that their key area of pain was the difficulty of integrating the "islands of automation" throughout their global companies. Gerstner, himself a former IBM customer, immediately recognized the opportunity.... View Details
Keywords: by Staff
- 07 Oct 2008
- First Look
First Look: October 7, 2008
online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should" items (e.g., vegetables), and... View Details
Keywords: Martha Lagace
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
results—the “service trifecta”; (6) use technology to elevate the most important and eliminate the worst service jobs; (7) take steps to develop a core of customers who are “owners”; and (8) build agile service organizations that learn,... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
questions for leaders and potential leaders. What does it take to lead effectively now? What does leadership even mean? In Lead to Win, Carla Harris examines the journey from individual contributor to leader. She targets the essential... View Details
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer... View Details
Keywords: Sean Silverthorne
- 02 Oct 2015
- News
The ‘F’ Word
the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their... View Details
Keywords: Walt Disney Studios
- 01 Oct 1996
- News
Leading In a New Era
have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and corporate leaders, Donald J. Carty, Paul R. Charron, and George... View Details
Keywords: Nancy O. Perry
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
light-duty vehicles, the first to earn UL 9741 certification in North America, the first to earn OEM approval for battery health, and the first to earn revenue for fleet customers from utilities. We are hoping that the IRA helps us to... View Details
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of... View Details
Keywords: Sean Silverthorne