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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 16 Apr 2013
  • First Look

First Look: April 16

prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic... View Details
Keywords: Sean Silverthorne
  • December 2016 (Revised May 2018)
  • Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details
Keywords: Business Restructuring; Media; Race Characteristics; Social History; Contemporary History; Fairness; Race; Corporate Entrepreneurship; Adaptation; Consolidation; Culture; Brands and Branding; Journals and Magazines; Decisions; Business History; Restructuring; Innovation and Management; Crisis Management; Media and Broadcasting Industry; Journalism and News Industry; Publishing Industry; Chicago
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  • May 1994 (Revised July 1995)
  • Case

Taco Bell--1994

By: Leonard A. Schlesinger
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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  • 22 May 2012
  • First Look

First Look: May 22

companies? What would be the consequences of their choices on the brand and on the Group? Would they always be able to inject the Virgin culture and turn around companies? Purchase this... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

potential risks and rewards, both financial and reputational, for Milliway, the partner, and Martin. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810088-PDF-ENG Mekong Capital: Building a Culture of Leadership in Vietnam... View Details
Keywords: Martha Lagace
  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

demand, and supporting infrastructures, including business ecosystems) and, when feasible, the wider institutional, regulatory, and even cultural context that conventional International business literature takes as a datum. This is... View Details
Keywords: Carmen Nobel
  • 06 Mar 2012
  • First Look

First Look: March 6

century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2013
  • First Look

First Look: March 26

institutions, poor human capital development, geography, and culture are important but not sufficient. This is partly because recent research in business history has shown that several of the arguments are not empirically proved, but... View Details
Keywords: Sean Silverthorne
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

science/learning, metrics, structured interventions, open communication, and promoting culture change at the work unit, leader, and organization level. Conclusions and Relevance: Understanding the business case to reduce burnout and... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 02 Feb 2016
  • First Look

February 2, 2016

press Journal of Applied Psychology Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact By: Kopelman, Shirli, Ashley E. Hardin, Christopher G. Myers, and Leigh Plunkett Tost Abstract—This... View Details
Keywords: Sean Silverthorne
  • 17 Feb 2003
  • Research & Ideas

Building Communities as Well as Companies

media," said Keith Clinkscales (HBS MBA '90). As an undergraduate at Florida A&M, Clinkscales said he was exposed to the power of the urban entertainment culture and wanted to start a business that captured that energy. After... View Details
Keywords: by Julia Hanna
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

traces the strategic, organizational, and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8,000 Indigenous students in 350 high schools throughout Australia. Furthermore, the... View Details
Keywords: Dina Gerdeman
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game... View Details
Keywords: by Peter K. Jacobs

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