Cultural Branding - Publications - Faculty & Research

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details

Keywords: by Staff; Auto

Web

Faculty - Race, Gender & Equity

Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration... View Details

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details

Keywords: by James Heskett; Auto

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

realized how different brand perceptions could be across various cultures and countries. Through multiple customer interactions, we synthesized our findings to develop real short term and long-term... View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board... View Details

Keywords: by Michael Blanding; Education

Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an organization-wide, honest conversation that... View Details

Keywords: by Dina Gerdeman

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

Profile

Wombi Rose

doing different things for different partners," says Wombi of his FIELD 2 experience. Wombi's assignment was challenging: A local television station wanted to expand its existing online dating service into a mobile application. Between the language and View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

01 Dec 2022
News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep cultural challenge—the kind where the... View Details

Keywords: Dan Morrell

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

Citation

Educators

Purchase

26 Jul 2011
First Look

First Look: July 26

estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details

Keywords: Sean Silverthorne

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

other common myth that even if the world isn't quite flat today, it will be tomorrow. The data clearly indicate that national borders still matter. I group the differences that they demarcate into 4 areas: those related to cultural... View Details

Keywords: by Martha Lagace

01 Aug 1998
News

High Honors

Field remain strong. From 1994 to 1997, he headed the HBS Canadian Initiative, a program conceived by former HBS Dean John H. McArthur in part to enable a geographically and culturally diverse group of qualified Canadian students to... View Details

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

lessons from these discussions. Q: Another gap you identified was that MBA students were not developing a global mindset. How can MBA programs better prepare students for an increasingly globalized business world? Garvin: Executives and deans told us that MBAs need to... View Details

Keywords: by Martha Lagace; Education

Publications