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    • All HBS Web  (1,956)
      • Faculty Publications  (270)

      Cross Functional ManagementRemove Cross Functional Management →

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      • September 1990 (Revised March 1993)
      • Case

      General Electric Plastics: Organizing the Marketing Function

      By: V. Kasturi Rangan
      Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
      Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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      Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
      • September 1990 (Revised March 1991)
      • Case

      Mod IV Product Development Team

      By: Anne Donnellon and Joshua D. Margolis
      Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details
      Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy
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      Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • June 1989 (Revised July 1993)
      • Case

      CIGNA Worldwide

      By: John A. Quelch
      A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
      Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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      Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
      • 1989
      • Article

      The Creative Environment Scales: The Work Environment Inventory

      By: T. M. Amabile and N. Gryskiewicz
      The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
      Keywords: Creativity; Innovation and Invention; Working Conditions; Management Analysis, Tools, and Techniques
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      Amabile, T. M., and N. Gryskiewicz. "The Creative Environment Scales: The Work Environment Inventory." Creativity Research Journal 2 (1989): 231–254.
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • April 1987
      • Case

      Giant Systems Division: The Personnel Function

      By: Michael Beer
      Keywords: Human Resources; Management
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      Beer, Michael. "Giant Systems Division: The Personnel Function." Harvard Business School Case 487-070, April 1987.
      • December 1986 (Revised November 1989)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (A)

      By: Benson P. Shapiro and Lawrence B. Levine
      In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
      Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
      • 1984
      • Book

      Technology Crossing Borders: The Choice, Transfer, and Management of International Technology Flows

      By: Louis T. Wells and Robert B. Stobaugh
      Keywords: Knowledge Dissemination; Technology
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      Wells, Louis T. and Robert B. Stobaugh, eds. Technology Crossing Borders: The Choice, Transfer, and Management of International Technology Flows. Boston: Harvard Business School Press, 1984.
      • October 1983 (Revised April 2006)
      • Background Note

      A Perspective on Entrepreneurship

      By: Howard H. Stevenson
      Designed to highlight alternative concepts of good management and the need for entrepreneurship as a response to societal changes. It argues that entrepreneurship can be fostered or destroyed as a function of the administrative setting. View Details
      Keywords: Entrepreneurship; Management Style
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      Stevenson, Howard H. "A Perspective on Entrepreneurship." Harvard Business School Background Note 384-131, October 1983. (Revised April 2006.)
      • 1982
      • Book

      Managing the Data Resource Function

      By: R. L. Nolan
      Keywords: Management
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      Nolan, R. L. Managing the Data Resource Function. 2nd ed. St. Paul, MN: West Publishing Company, 1982.
      • 1980
      • Article

      R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work

      By: Thomas J. Allen, Denis M.S. Lee and Michael Tushman
      Keywords: Research and Development; Performance; Communication; Projects; Management
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      Allen, Thomas J., Denis M.S. Lee, and Michael Tushman. "R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work." IEEE Transactions on Engineering Management 27 (1980): 2–11.
      • July 1976 (Revised April 1983)
      • Case

      Corning Glass Works: The Electronic Products Division (A)

      By: Michael Beer
      Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient... View Details
      Keywords: Business Divisions; Change Management; Transformation; Employees; Working Conditions; Business or Company Management; Organizational Change and Adaptation
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      Beer, Michael. "Corning Glass Works: The Electronic Products Division (A)." Harvard Business School Case 477-024, July 1976. (Revised April 1983.)
      • Teaching Interest

      Business Education for Scholars & Teachers

      By: Suraj Srinivasan
      This course introduces students to basic functions of management and markets, including accounting and management, marketing, management, finance, and operations. View Details
      • Research Summary

      Business Leadership Coalitions

      By: James E. Austin
      This multiyear research project has been studying the creation and functioning of the organizations business leaders have created in order to mobilize their collective capabilities to address significant issues and problems facing them and their communities. These... View Details
      • Teaching Interest

      Large-Scale Investment (LSI, MBA Elective Curriculum)

      By: Benjamin C. Esty
      Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
      Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
      • Teaching Interest

      Leadership and Organizational Behavior (LEAD)

      By: Ethan S. Bernstein

      Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections).  This course focuses on how managers become effective leaders by addressing the human side of enterprise.

      The course is divided into five modules:View Details

      Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication
      • Teaching Interest

      Managing International Trade and Investment

      By: Dante Roscini
      Managing International Trade and Investment (MITI) is designed for students who expect to engage directly or indirectly in commerce and in strategic or financial investments across national borders. It covers concepts that are relevant to a number of operating and... View Details
      Keywords: Trade; Investment; Foreign Direct Investment
      • Research Summary

      Managing the Manufacturer-Retailer Interface

      By: Janice H. Hammond
      Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw... View Details
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