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  • All HBS Web  (4,307)
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  • All HBS Web  (4,307)
    • People  (11)
    • News  (1,081)
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    • Events  (13)
    • Multimedia  (35)
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  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

two-minute version is that after I left HBS I worked at McKinsey down in Texas. I learned two major things while I was there. First, the way to make money in commodities markets is to have superior information, to make better trades, and... View Details
Keywords: by Staff; Web Services; Technology
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing To Take Chances In a chapter devoted to how executives can create the ability to innovate in their group, the authors... View Details
Keywords: by Kim Girard
  • November 2011 (Revised June 2014)
  • Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman
Keywords: Brands and Branding; Fashion Industry
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Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (C)." Harvard Business School Supplement 812-038, November 2011. (Revised June 2014.)
  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
  • January 2002 (Revised March 2011)
  • Case

Finland and Nokia: Creating the World's Most Competitive Economy

By: Michael E. Porter and Orjan Solvell
Finland, with a special language and culture, has developed as a country in between the west (the Nordic region and Europe) and the east (especially its neighbor Russia). In the 1980s, a process started of moving out of an investment-driven economy into an... View Details
Keywords: Development Economics; Economic Growth; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Competitive Strategy; Telecommunications Industry; Finland
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Porter, Michael E., and Orjan Solvell. "Finland and Nokia: Creating the World's Most Competitive Economy." Harvard Business School Case 702-427, January 2002. (Revised March 2011.)
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 11 Apr 2023
  • Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

Regulation plays a crucial role to drive adoption: BTG Bioliquids’ two primary markets (Europe and North America) have policies and regulations in place that necessitate the production and adoption of cleaner fuel sources. This is... View Details
  • January 2025 (Revised March 2025)
  • Case

Creating Value by Splitting Aster: Can One Minus One Equal Two?

By: V.G. Narayanan and Kairavi Dey
Aster DM Healthcare (Aster), founded by Dr. Azad Moopen in 1987, is a prominent healthcare conglomerate with operations spanning hospitals, clinics, retail pharmacies, and diagnostic centers across India and the GCC. After its 2018 listing on India’s National Stock... View Details
Keywords: Corporate Governance; Corporate Accountability; Leadership; Change Management; Mergers and Acquisitions; Restructuring; Negotiation; Valuation; Health Industry; Asia; India; Middle East; United Arab Emirates
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Narayanan, V.G., and Kairavi Dey. "Creating Value by Splitting Aster: Can One Minus One Equal Two?" Harvard Business School Case 125-069, January 2025. (Revised March 2025.)
  • 03 Nov 2011
  • Working Paper Summaries

Pricing and Efficiency in the Market for IP Addresses

Keywords: by Benjamin Edelman & Michael Schwarz; Publishing
  • January 1997
  • Background Note

Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

By: Benson P. Shapiro
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
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Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.

    The Money of Invention: How Venture Capital Creates New Wealth

    When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details
    • 01 Jun 2000
    • News

    Social Capital Markets: Creating Value in the Nonprofit World

    Philanthropy, who will spearhead the effort along with Emerson. Changes are sweeping the social capital markets, in part because a new breed of donor is altering the terrain: Internet moguls, entrepreneurs, and other business leaders who have View Details
    Keywords: Anne Kavanagh
    • Web

    Negotiation, Organizations & Markets - Faculty & Research

    Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Chapter Employer-Based Short-Term Savings Accounts By: Sarah Holmes Berk, John Beshears , Jay Garg , James J.... View Details
    • 2011
    • Chapter

    Toward a Three-Tier Market for U.S. Home Mortgages

    By: Robert C. Pozen
    This chapter analyzes the various forms of federal programs to support home mortgages–both government-insured mortgages and privately issued mortgages purchased by Fannie Mae or Freddie Mac. It argues that there will be a third tier of home mortgages created by the... View Details
    Keywords: Law; Mortgages
    Citation
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    Pozen, Robert C. "Toward a Three-Tier Market for U.S. Home Mortgages." Chap. 3 in The Future of Housing Finance: Restructuring the U.S. Residential Mortgage Market, edited by Martin Neil Baily, 26–65. Brookings Institution Press, 2011.
    • November 2008
    • Article

    Winning the Race for Talent in Emerging Markets

    By: Douglas A. Ready, Linda A. Hill and Jay A. Conger
    "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details
    Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies
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    Ready, Douglas A., Linda A. Hill, and Jay A. Conger. "Winning the Race for Talent in Emerging Markets." R0811C. Harvard Business Review 86, no. 11 (November 2008).
    • 17 Oct 2019
    • Research & Ideas

    ‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

    as GoldieBlox, which created “the world’s first girl engineer character.” POLL Would you buy a product marketed to a specific gender? We're posing three questions about gender View Details
    Keywords: by Dina Gerdeman; Consumer Products
    • 12 Jun 2009
    • Research Event

    Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity

    prosperity is widely and legitimately shared; and building a new global system that works for the citizens of all nations. Confronting these challenges represents a historic opportunity to save capitalism from itself, and in doing so, to View Details
    • March 2005 (Revised December 2005)
    • Case

    Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market

    Morgan Stanley's credit derivatives business, specifically its collateralized debt obligation (CDO) business, has been hugely successful. One of its leading offerings is the TRAC-X product, jointly created and marketed by Morgan Stanley and JP Morgan. However, a new... View Details
    Keywords: Credit Derivatives and Swaps; Product; Competition; Capital Markets; Financial Services Industry
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    Chacko, George C., Vincent Dessain, Anders Sjoman, Leonie Maruani, and Kate Hao. "Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market." Harvard Business School Case 205-075, March 2005. (Revised December 2005.)
    • 2024
    • Book

    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    By: Steve Kaczynski and Scott Duke Kominers
    We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

    NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
    Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
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    Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
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